{"id":6582,"date":"2025-07-07T12:13:07","date_gmt":"2025-07-07T12:13:07","guid":{"rendered":"https:\/\/sblog.seebiz.com\/blog\/?p=6582"},"modified":"2025-11-11T10:17:23","modified_gmt":"2025-11-11T10:17:23","slug":"b2b-statistics","status":"publish","type":"post","link":"https:\/\/sblog.seebiz.com\/blog\/b2b-statistics\/","title":{"rendered":"25 Major B2B Statistics to Know in 2023"},"content":{"rendered":"

The Coronavirus pandemic led B2B companies to alter their business strategies and procedures. A lot of them closed, and many shifted online. <\/span>The B2B industry isn’t the way we thought it was a few years ago. It has significantly changed in the past couple of years. <\/span><\/p>\n

And being aware of these changes can help you understand where the industry is heading and how you can plan for the future.<\/span><\/p>\n

To help you save time spent on research, we have put together the latest B2B statistics from credible sources.<\/span><\/p>\n

Let’s have a look!<\/span><\/p>\n

General B2B Statistics<\/b><\/h2>\n

The global B2B eCommerce market will reach $20.9 trillion by 2027 (GlobeNewswire<\/a>)<\/strong><\/p>\n

The B2B global market is rising quickly and is on track to reach over $20 trillion in the next five years.<\/span><\/p>\n

Also, <\/span>Statista<\/span><\/a> reports that the B2B eCommerce market is over five times bigger than the B2C market.<\/span><\/p>\n

B2B business owners are more likely to use eCommerce platforms than in-person sales (Mckinsey<\/a>)<\/strong><\/p>\n

Soaring demand from customers is the primary reason behind this shift.<\/span><\/p>\n

This report reveals that eCommerce is now driving over 18% of the revenue for a typical B2B firm, placing it in the same category as the sales made in person and well above the other sales channels.<\/span><\/p>\n

About 65% of B2B businesses across all industries currently offer eCommerce and can execute online transactions for sales.<\/span><\/p>\n

Millennials account for more than 60% of technology buyers in the B2B space (Trustradius<\/a>)<\/strong><\/p>\n

Almost 60% of B2B tech buyers are millennials. Surprisingly, only 2% of B2B tech buyers are Gen Z.<\/span><\/p>\n

Approximately 58% of B2B buyers use product demos as a source of information (Trustradius<\/a>)<\/strong><\/p>\n

B2B buyers rely on product demos, vendors\/product websites, user reviews, vendor reps, and free trial\/accounts to make purchase decisions.<\/span><\/p>\n

B2B eCommerce grew 1.17 more than U.S. manufacturing and distributor sales growth (DigitalCommerce360<\/a>)<\/strong><\/p>\n

The year 2021 saw an increase in B2B eCommerce as it grew 1.17 times faster than overall U.S. manufacturing and distributor sales.\u00a0<\/span><\/p>\n

B2B eCommerce Statistics<\/b><\/h2>\n

Almost 94% of B2B buyers face customer experience issues when buying on the internet (Sanacommerce<\/a>)<\/strong><\/p>\n

Online stores are far from perfect in the eyes of a B2B buyer.<\/span><\/p>\n

Research shows that 50% of online stores do not live up to the expectations of B2B buyers. Also, 37% of B2B buyers say they have issues with their orders every week.<\/span><\/p>\n

Approximately 65% of B2B businesses across sectors offer eCommerce services (McKinsey<\/a>)<\/strong><\/p>\n

In 2022, more than half of B2B firms are offering eCommerce services, allowing them to successfully execute an online sales transaction. This is an up from 53% in early 2021.<\/span><\/p>\n

According to Avionos\u2019s 2021 buyer report, 87% of buyers from B2B prefer to pay more for the supplier’s eCommerce capabilities (Avionos<\/a>)<\/strong><\/p>\n

B2B suppliers can benefit a lot from investing in a digital channel.<\/span><\/p>\n

Avionos’s study found that 87% of consumers prefer a supplier with an eCommerce portal, up from 81% in 2020.<\/span><\/p>\n

Most B2B businesses have made online channels as effective as their offline counterparts (Mckinsey<\/a>)<\/strong><\/p>\n

Over 80% of B2B suppliers say they hold their eCommerce platform up to the same or better standards as their offline channels and offer superior quality standards.<\/span><\/p>\n

Almost 79% of the suppliers have built, are building, or looking to build an online marketplace (Mckinsey<\/a>)<\/strong><\/p>\n

B2B buyers consider digital marketplaces to be crucial to the purchasing process. Most B2B buyers say they are willing to purchase through online marketplaces.\u00a0<\/span><\/p>\n

The majority of B2B transactions between suppliers and buyers will occur in digital channels by 2025 (Gartner<\/a>)<\/strong><\/p>\n

The future is digital. Gartner expects a shocking 80% of B2B transactions to occur through digital channels.\u00a0\u00a0<\/span><\/p>\n

Approximately 70-80% of B2B buyers prefer digital self-service or remote interactions (McKinsey<\/a>)<\/strong><\/p>\n

Over three-quarters of B2B clients favor remote or digital interaction over in-person sales.\u00a0<\/span><\/p>\n

B2B Marketing Statistics<\/b><\/h2>\n

Almost 76% of B2B businesses have a proper marketing strategy (Sagefrog<\/a>)<\/strong><\/p>\n

B2B companies don\u2019t want to lag behind in the digital age. Almost 76% of them have a formal plan for marketing that helps shape their business strategies.<\/span><\/p>\n

Approximately 56% of B2B businesses use a balance of in-house and outsourced marketing (Sagefrog<\/a>)<\/strong><\/p>\n

Most B2B businesses combine in-house and outsourced talent to execute marketing strategies.\u00a0<\/span><\/p>\n

Only 6% use only outsourcing while 38% of B2B businesses use only in-house talent for their marketing efforts.\u00a0<\/span><\/p>\n

B2B businesses expect to spend more on the digital market by 21%\u00a0<\/strong><\/p>\n

 <\/p>\n

According to Sagefrog, 41% of B2B businesses plan to invest in video marketing (Sagefrog<\/a>)<\/strong><\/p>\n

Video offers great engagement for B2B companies. It helps with social media marketing and allows users to spend more time on your site. <\/span><\/p>\n

That’s why 41% of B2B businesses are optimistic about video marketing.<\/span><\/p>\n

Approximately 92% of B2B marketers are using an account-based marketing plan (Salesforce<\/a>)<\/strong><\/p>\n

B2B businesses boost business growth via account-based marketing.\u00a0<\/span><\/p>\n

The majority (92%) of B2B marketers are part of an account-based marketing plan.<\/span><\/p>\n

According to Sagefrog, 84% of B2B companies use email marketing (Sagefrog<\/a>)<\/strong><\/p>\n

Emails are an effective way to share your brand’s content. It is a proven method to reach individuals and business clients.<\/span><\/p>\n

Many marketers use emails to follow up on leads or boost conversions.<\/span><\/p>\n

Almost 69% of B2B businesses use blogging and content marketing (Sagefrog<\/a>)<\/strong><\/p>\n

B2B Content Marketing involves using content to broaden the reach of your business.<\/span><\/p>\n

Over two-thirds of B2B companies employ this marketing strategy to increase their sales.<\/span><\/p>\n

According to InvespCro, 94% of marketers believe that influencer marketing is a successful strategy for B2B businesses. (Source<\/a>)<\/strong><\/p>\n

This high level of confidence reflects the growing acceptance of influencer marketing as an effective approach among B2B marketers.<\/p>\n

Unlike typical consumers, B2B buyers are less influenced by traditional advertising methods.<\/p>\n

Instead, they rely on peer recommendations, expert insights, and industry knowledge to guide their purchasing decisions, making influencer marketing a particularly impactful strategy in this sector.<\/p>\n

B2B Customer Statistics<\/b><\/h2>\n

According to DemandBase, 70% of buyers conduct a thorough ROI analysis before making a final decision (DemandBase<\/a>)<\/strong><\/p>\n

Demand Base’s B2B buyer behavior study found that most buyers heavily analyze ROI before finalizing their buying decisions.<\/span><\/p>\n

Approximately 90% of B2B buyers will turn to an alternative supplier if the digital channel cannot keep pace with their demands (Avionos<\/a>)<\/strong><\/p>\n

B2B buyers are likely to switch suppliers for better service.<\/span><\/p>\n

Avionos’s study found that consumers would leave suppliers if they could not keep up with their needs.<\/span><\/p>\n

Almost 48% of B2B buyers consider finding up-to-date product or service information as a top challenge (Avionos<\/a>)<\/strong><\/p>\n

Finding up-to-date product or service information isn\u2019t as easy as it looks. Almost 50% (~48%) of B2B buyers seem to agree.\u00a0<\/span><\/p>\n

According to TrustRadius, 92% of buyers who read reviews share them with at least one other person (Trustradius<\/a>)<\/strong><\/p>\n

B2B reviews have a particular effect on buyers based on how widely they’re shared.\u00a0<\/span><\/p>\n

A single review could have a significant influence on the buying decision.<\/span><\/p>\n

Of those who stated they had used reviews in their product selection, 92% shared these reviews with at least one other person.<\/span><\/p>\n

According to Salesforce, 84% of B2B buyers are likely to choose a vendor who clearly understands their business objectives (Salesforce<\/a>)<\/strong><\/p>\n

A company cannot gain credibility with its customers if its only objective is to make money.<\/span><\/p>\n

In B2B customer relations, building trust requires sales representatives to provide customized solutions based on their understanding of a company’s unique needs and objectives.<\/span><\/p>\n

At least 77% of B2B customers from the U.S. are willing to spend more than $50,000 in one online transaction (Digital Commerce 360<\/a>)<\/strong><\/p>\n

Buyers are now more willing than ever to invest significant amounts through online or remote sales channels.<\/span><\/p>\n

In fact, 35% of them are willing to pay up to $500,000 or more in a single transaction.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

The Coronavirus pandemic led B2B companies to alter their business strategies and procedures. A lot of them closed, and many shifted online. The B2B industry…<\/p>\n","protected":false},"author":1,"featured_media":6583,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[22],"tags":[],"class_list":["post-6582","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"yoast_head":"\n25 Major B2B Statistics to Know in 2023 | SeeBiz<\/title>\n<meta name=\"description\" content=\"To help you save time spent on research, we have put together the latest B2B statistics from credible sources.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sblog.seebiz.com\/blog\/b2b-statistics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"25 Major B2B Statistics to Know in 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