{"id":6671,"date":"2025-07-05T11:40:48","date_gmt":"2025-07-05T11:40:48","guid":{"rendered":"https:\/\/sblog.seebiz.com\/blog\/?p=6671"},"modified":"2025-11-11T10:16:56","modified_gmt":"2025-11-11T10:16:56","slug":"essential-consumer-behavior-statistics-for-marketers","status":"publish","type":"post","link":"https:\/\/sblog.seebiz.com\/blog\/essential-consumer-behavior-statistics-for-marketers\/","title":{"rendered":"23 Essential Consumer Behavior Statistics for Marketers in 2023"},"content":{"rendered":"

Consumer behavior and habits are ever-changing.\u00a0<\/span><\/p>\n

As a result, brands must constantly adapt to meet the needs of their customers.<\/span><\/p>\n

Many economists say consumer spending is a key factor in economic performance. It is the primary driver of U.S. economic growth and reflects a country’s financial health.<\/span><\/p>\n

By analyzing consumer spending statistics, it is possible to identify the factors that influence consumer spending and thus the economy.<\/span><\/p>\n

So, If you’re a business owner considering different marketing strategies, developing one with these statistics in mind would be ideal.<\/span><\/p>\n

Let\u2019s dive in!<\/span><\/p>\n

Consumer Spending Statistics – 2023 Stats Updated!<\/span><\/h2>\n

\"Consumer<\/a><\/p>\n

U.S. consumers spend approximately $314 per month on impulse purchases (<\/span>Slickdeals<\/span><\/a>)<\/span><\/h3>\n

According to a Slickdeals survey, an average American consumer spends about $314 per month on impulse purchases.<\/span><\/p>\n

That’s more than $3,700 spent yearly on unplanned purchases. This is an increase from $276 in 2021 and $183 in 2020.<\/span><\/p>\n

Housing, grocery, and gas accounted for 52% of total consumer spending (<\/span>Morning Consult<\/span><\/a>)\u00a0<\/span><\/h3>\n

A recent consumer spending report shows that American consumers spend more than half of their money on gas, housing, and groceries.<\/span><\/p>\n

Consumer spending contributes to 70% of the total economic activity in the United States (<\/span>FAS<\/span><\/a>)<\/span><\/h3>\n

Consumer spending makes up nearly 70% of the United States economy. In the fourth quarter of 2021, it was <\/span>$13.28 trillion<\/span><\/a>.<\/span><\/p>\n

E-commerce Consumer Statistics<\/span><\/h2>\n

\"E-commerce<\/a><\/p>\n

Around 56% of consumers shop online once or more per week (<\/span>JungleScout<\/span><\/a>)<\/span><\/h3>\n

According to JungleScout’s research, 56% of consumers made weekly or more frequent online purchases in the first quarter of 2022.<\/span><\/p>\n

This is down from 61% in the fourth quarter of 2021.<\/span><\/p>\n

U.S. social commerce buyers are expected to rise to 101 million in 2023 (<\/span>eMarketer<\/span><\/a>)<\/span><\/h3>\n

eMarketer reported that the number of U.S. social commerce buyers accelerated by 12.9% to 90.4 million in 2021 and is expected to rise to 101.1 million in 2023.<\/span><\/p>\n

It’s safe to say that e-commerce isn’t slowing down anytime soon.<\/span><\/p>\n

Almost 85% of buyers worldwide have shopped for items online (<\/span>Statista<\/span><\/a>)<\/span><\/h3>\n

E-commerce is now bigger than ever and is expected to double in the next few years.<\/span><\/p>\n

Statista recently reported that 85% of all consumers worldwide had purchased something online.<\/span><\/p>\n

Roughly four out of five Americans are online shoppers today (<\/span>JungleScout<\/span><\/a>)<\/span><\/h3>\n

According to JungleScout, 78% of Americans use online shopping, with 46% shopping exclusively online.\u00a0<\/span><\/p>\n

Around 49% of customers have found online replacements for items they previously purchased at physical stores (<\/span>Raydiant<\/span><\/a>)<\/span><\/h3>\n

The pandemic pushed many consumers to go online.<\/span><\/p>\n

Raydiant discovered that 49% of offline customers now use an online alternative.<\/span><\/p>\n

U.S. consumers prefer shopping on Amazon, making it the most popular choice among online shoppers (<\/span>JungleScout<\/span><\/a>)<\/span><\/h3>\n

Amazon is one of the most well-known and trustworthy online shopping platforms. Therefore, it’s not surprising that 58% of U.S. consumers favor shopping there.<\/span><\/p>\n

Furthermore, 78% of consumers believe Amazon is a good company for all consumers.<\/span><\/p>\n

Consumer Behavior Statistics<\/span><\/h2>\n

\"Consumer<\/a><\/p>\n

User-generated content influences 79% of consumer purchasing decisions. (<\/span>Nosto<\/span><\/a>)<\/span><\/h3>\n

Nosto\u2019s report further shows that user-generated content is 8.7 times more potent than influencer content and 6.6 times more powerful than brand content in the eyes of consumers.<\/span><\/p>\n

Rising inflation has impacted 72% of people’s purchases of consumer goods (<\/span>JungleScout<\/span><\/a>)<\/span><\/h3>\n

Customers are cutting back on their spending to save money as a result of high inflation.<\/span><\/p>\n

Furthermore, 70% are making fewer fun and impulse purchases.<\/span><\/p>\n

Over 70% of people believe that businesses should collaborate on their behalf to make life easier for them (<\/span>Zendesk<\/span><\/a>)<\/span><\/h3>\n

According to Zendesk research, 70% of customers want companies to collaborate for their benefit, and 68% are frustrated when their calls are transferred between departments.<\/span><\/p>\n

Discount codes, coupons, and deals persuade 53% of buyers into buying something (<\/span>JungleScout<\/span><\/a>)<\/span><\/h3>\n

Research shows that discounts are a great way to boost your sales. In fact, 53% of consumers say they are compelled to buy from discounts or deals.<\/span><\/p>\n

Moreover, 47% only purchase products on sale or from discounts.<\/span><\/p>\n

If given a choice, 46% of buyers would prefer to shop in person rather than online (<\/span>Raydiant<\/span><\/a>)<\/span><\/h3>\n

Many consumers still prefer shopping in person. A recent survey conducted by Raydiant showed that 46% of respondents preferred to shop in person instead of online.<\/span><\/p>\n

It’s a decline of 9% from 2020.<\/span><\/p>\n

Consumer Buying Experience Statistics<\/span><\/h2>\n

\"Consumer<\/a><\/p>\n

A positive offline experience increases 90% of customers\u2019 likelihood of returning (<\/span>Raydiant<\/span><\/a>)<\/span><\/h3>\n

Customer service plays a vital role in customer retention.<\/span><\/p>\n

In fact, 61% of consumers say they are more likely to spend more money at a location that provides excellent customer service.<\/span><\/p>\n

And because of their customer service experience, 65% are more likely to spend more money online with a brand.<\/span><\/p>\n

Around 60% of consumers will never shop from a brand again if they have a poor in-store experience (<\/span>Raydiant<\/span><\/a>)<\/span><\/h3>\n

A poor customer experience results in fewer customers and possibly lower retention rates. It further results in fewer sales and lower profit margins for a company.<\/span><\/p>\n

Moreover, 60% of the survey respondents said they had abandoned a brand due to poor customer service.<\/span><\/p>\n

About 75% of customers report that excellent customer service is essential for establishing a sense of loyalty toward a brand (<\/span>Zendesk<\/span><\/a>)<\/span><\/h3>\n

A positive experience with customer service significantly influences the recommendations.\u00a0<\/span><\/p>\n

Buyers who rate a business’s services are 38% more likely to recommend that business.<\/span><\/p>\n

Customers are likely to return to a brand that offers great customer service (<\/span>HubSpot Research<\/span><\/a>)<\/span><\/h3>\n

Excellent customer service is key to customer retention.<\/span><\/p>\n

According to HubSpot research, 93% of buyers consider great customer service as one of their top priorities and are more likely to return when they receive it.<\/span><\/p>\n

Gen Z Consumer Statistics<\/span><\/h2>\n

\"Gen<\/a><\/p>\n

Approximately 69% of the newer generation use Instagram for research on products and brands, while 46% use Tiktok (<\/span>GWI<\/span><\/a>)<\/span><\/h3>\n

Social media is where Generation Z usually gets product information.<\/span><\/p>\n

Furthermore, according to GWI’s report, 58% of Gen Z consumers use Instagram for news updates, while 47% use Tiktok.<\/span><\/p>\n

More than 60% of Gen Z are willing to pay more for eco-friendly products (<\/span>GWI<\/span><\/a>)<\/span><\/h3>\n

To have a good relationship with Generation Z, brands should be environmentally conscious whenever possible.<\/span><\/p>\n

Eco-friendly products are more likely to sell for a higher price, and customers feel good about contributing to a healthier environment.<\/span><\/p>\n

Post Covid-19 Consumer Statistics<\/span><\/h2>\n

\"Post<\/a><\/p>\n

 <\/p>\n

In 2022, 60% of consumers will spend more time at home than before the pandemic (<\/span>JungleScout<\/span><\/a>)<\/span><\/h3>\n

According to JungleScout research, 60% of consumers will stay at home more often this year than before.\u00a0<\/span><\/p>\n

E-commerce sellers can expect a rise in their sales and the overall market.<\/span><\/p>\n

Half of the U.S. consumers are willing to spend more on their homes now (<\/span>JungleScout<\/span><\/a>)<\/span><\/h3>\n

According to JungleScout, after Covid-19, 50% of consumers are more willing to spend money on their homes.<\/span><\/p>\n

It could be because most people stayed at home during the pandemic.<\/span><\/p>\n

Home-related and appliance businesses should see an increase in sales.<\/span><\/p>\n

About 40% of buyers admit visiting physical locations less frequently since the pandemic (<\/span>Raydiant<\/span><\/a>)<\/span><\/h3>\n

According to Raydiant research, COVID-19 is causing a slow decline in brick-and-mortar stores.<\/span><\/p>\n

Around 40% of people say they go to physical stores less frequently nowadays.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Consumer behavior and habits are ever-changing.\u00a0 As a result, brands must constantly adapt to meet the needs of their customers. Many economists say consumer spending…<\/p>\n","protected":false},"author":1,"featured_media":6686,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[22],"tags":[],"class_list":["post-6671","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"yoast_head":"\n23 Essential Consumer Behavior Statistics for Marketers in 2023 - SeeBiz<\/title>\n<meta name=\"description\" content=\"Consumer behavior statistics provide valuable insights into the minds of consumers and can help shape marketing and sales strategies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sblog.seebiz.com\/blog\/essential-consumer-behavior-statistics-for-marketers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"23 Essential Consumer Behavior Statistics for Marketers in 2023 - 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