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Products in honey and spreads

Wholesale Honey and Spreads

Americans consume honey so much that the US became its #1 importer in 2022. This reflects that demand for honey is not just constant but it’s booming. 

And let’s not forget spreads – they’re equally loved.

Be it breakfast or midnight snacks, these sweet and savory delights are a hit in American homes and even in gourmet dishes by chefs and cooking schools.

This all is making the market grow big. 

Here’s the supporting data: The global honey market is set to rise from $8.17 billion in 2021 to about $12 billion by 2028 and the spreads market stands at $74.41 billion in 2023.

So, what’s in it for retailers? A GREAT chance to profit from these consumables that have been filling shopping carts for decades.

But to really win, here’s what you need to do:

  • Find out what kinds of honey and spreads your customers like.
  • Offer a mix of traditional and new flavors
  • Make sure everything is of high quality
  • Buy in bulk from trusted suppliers only

Now, let’s dive into six key trends that can bring you good money.

Specialized Diet Spreads (Keto, Vegan, Gluten-free, GMO-free)

As consumers lean into healthier lifestyles, the demand for low-calorie, plant-based, and sugar-free products is increasing.

Manufacturers are actively responding to this by making spreads suitable for specific diets such as keto, vegan, gluten-free, etc.

Additionally, there’s a growing interest in protein-rich options. For example, peanut butter and other varieties infused with whey protein.

Having these on your shelves, you can appeal to customers that seek both flavor and nutrition.

Famous Chocolates – Now Available as Spreads

Famous chocolate brands including Hershey's, Lindt, Nestle, and Cadbury, are entering the market with their spread versions.

Perfect for spreading on toast, drizzling over desserts, or even enjoying straight from the jar – these spreads make a versatile addition to your inventory.

Lotus is the New Nutella

Although Nutella has been one of the #1 spreads, recently, Lotus Biscoff spread has become a go-to choice for desserts in cafes, restaurants, and even homes.

It is not only delicious but also often perceived as a lower-calorie alternative to Nutella.

And that’s why people love it.

Selling it in your store, you can cater to customers who prefer trying new flavors.

Exotic Fruit Jams 

Jams made from exotic fruits like dragon fruit or passion fruit are finding their way into mainstream breakfast tables.

So, by adding these unique jams to your shelves, you can give your customers more flavorful choices.

Manuka Honey

Manuka honey has gained popularity in the United States due to its perceived health benefits such as easing sore throat, improving digestion, etc. 

It’s a hot product for health-conscious consumers looking for natural remedies.

Seed Butters

Beyond classic peanut butter, seed butters like those made from sunflower or pumpkin seeds are gaining traction.

They are best for people with peanut and nut allergies.

Next, let’s discuss the points to keep in mind when purchasing these products in bulk.

What to Consider When Buying Honey and Spreads in Bulk?

Whether you're on the hunt for traditional honey and spreads or eager to introduce the newer, trendy ones into your store, consider:


When dealing with edibles, never compromise on quality. Always request samples before placing bulk orders.

Check the taste, texture, consistency, and shelf life. Any compromise here can tarnish your brand's image.


Ensure you have a range of products catering to different palates—from sweet to savory and creamy to chunky. 

A varied product selection can significantly expand your consumer base.

Diversity in Packaging Sizes

Have different packaging sizes available – small ones for travellers or individuals and large jars for families.

Offering size options means you can cater to all types of customers.

Labeling Compliance

Make sure the products you source meet labelling requirements. Every ingredient must be clearly mentioned on the label along with necessary info like allergen warnings.