Many business owners see trade shows as a relic, a has-been business growing opportunity they shouldn’t waste their time on. 

However, that’s far from the actual truth.

Nowadays, highly competitive industries require business owners to build strong relations with prospects, customers, and industry peers.

And trade shows are the perfect way for businesses to achieve that. From industry experts to top-of-the-line suppliers, many influential people attend trade shows.

This makes B2B trade shows the go-to place for business owners to form connections and stay on top of industry trends.

So in this article, we have listed the best B2B trade shows you can still attend in 2023 for your business growth.

Let’s have a look!


Event Date: March 16 – 18, 2023

Location: Kuala Lumpur, Malaysia.

Attendance: 135,000+

Exhibitors: 5,000+

Automechanika has been the largest trade show in the automotive industry since it was founded in 1971.

Here, professionals are treated to inspiring lectures and panel discussions that share the latest innovations in automotive parts and accessories.

Attendees can gain many insights into every type of vehicle, including classic cars, caravans, jeeps, and more. The top automotive industry organizations host the attendees here and offer valuable training sessions.

You can also visit the paint and bodywork contest to view the fantastic coatings created by international artists. 

Passionate business owners of the automotive industry look forward to this event every year.

Small Business Expo

Event Date: Multiple shows throughout the year.

Location: United States.

Attendance: 10,000+

Exhibitors: 200+

The Small Business Expo is one of America’s most renowned B2B trade shows.

It is held in multiple locations across the country.

This one-day event brings together industry experts and best-in-class vendors to provide a platform for entrepreneurs and small business owners to network.

Small Business Expo is a must-attend exhibition if your goal is to grow and build influential relationships with like-minded businesses.

You can also get the latest information on many leading industries.

Moreover, this expo includes seminars by industry experts on business-critical topics and speed-networking sessions.

The eCommerce Expo

Event Date: September 27 – 28, 2023

Location: London, UK.

Attendance: 10,000+

Exhibitors: 300+

The eCommerce Expo is the ideal place for online traders to network and learn new strategies for developing their businesses.

There are many opportunities to meet with top-tier executives. You can also get insights from industry leaders and even pitch to them.

The e-commerce expo also offers a catch-up service that allows you to watch any session on-demand if you missed one.

Las Vegas Market

Event Date: July 30 – August 2, 2023

Location: World Market Center, Las Vegas

Attendance: 50,000+

Exhibitors: 4,000+

Las Vegas Market is a trade show revolving around categories like furniture, mattress, lighting, decorative accessories, floor coverings, home textiles, tabletop, gifts, and more.

They offer their exhibitors a unique buyer base to sell to. With only 12% of buyers coming from eastern states, most of their audience are western people.

You can find the most trending and best-selling products among all decor categories at Las Vegas Market.

B2B Marketing Expo

Event Date: November 29 – 30, 2023

Location: London, UK.

Attendance: 7,500+

Exhibitors: 700+ 

This London marketing expo is the perfect place to start if you are looking for the newest marketing trends.

Here you can re-energize your ideas, meet other professionals, and enjoy the creative energy of one of the most vibrant European cities.

This exhibition features expert-led panels and presentations that allow attendees to keep up to date on the latest industry trends before seeing demonstrations of the most recent tools. 

After that, interactive masterclasses and CPD sessions are also held to counsel the attendees.


Event Date: October 22 – 24, 2023

Location: Paris, France.

Attendance: 15,500+

Exhibitors: 850+

Natexpo brings together over 15,000 professionals to showcase the latest organic products in the food, hygiene, and wellness industries.

This eco-friendly event features innovative pitches from startups seeking support for zero-waste initiatives.

And for this international, environmentally-focused exhibition in Paris, your products have to be organically wrapped in recyclable plastic. 

Here, exhibitors compete for the Natexpo Trophy, which recognizes the best practical and original product at each year’s show.


Event Date: October 9 – 12, 2023

Location: Milan, Italy.

Attendance: 100,000+

Exhibitors: 1,800+

BI-MU is a biennial trade show specializing in the mechanical machinery industry.

It is returning for its 33rd edition this October in Italy.

BI-MU covers everything from machine tools to programming.

There are many opportunities to learn how cutting-edge technology will impact your industry in the upcoming years.

Artificial intelligence and data management will be hot topics this year.


Event Date: November 13 – 16, 2023

Location: Dusseldorf, Germany

Attendance: 100,000+

Exhibitors: 2,800+

In November 2023, Dusseldorf will host one of the most significant medical industry events, Medica. 

Medica has brought together thought leaders from the industry to discuss new developments and research across various disciplines for over 40 years. 

This event hosts several thousand exhibitors, so attendees can network with thousands of top medical minds.

It also features the Medica Startup Park, where visitors can hear about scientific and technological developments. 

In several competitions, med-tech applications have the chance to stand out and get the recognition they deserve. Winners get cash prizes and marketing services to help promote their innovations.