At Bright & Bold Swim, we firmly believe that color can be so much more. For example, they can be a safety trademark. Founded by parents frustrated by the lack of high-visibility options for children’s swimwear, our mission is to keep children visible in the water so that they can be spotted from a long distance.

We design highly vibrant, eye-catching, and colorful products that stand out against the backdrop of pools, lakes, and oceans, thus promising parents high visibility of their kids, so that they don’t lose track of their loved ones.

Quality is also a top priority, as we provide full coverage and long-lasting styles for both genders at an affordable cost.

We are not just a swimwear brand; we aim to set the new standards for water safety. It is what makes us so proud to work with the National Drowning Prevention Alliance, as we assist in delivering education, advocacy, and visibility related to drowning prevention.

Bright and Bold Swim is the best solution, whether you are a retailer who needs to add variety to their product assortment or a wholesaler who desires to add a smart product to increase their market opportunity.