Enchanted Scrunch is a contemporary hair accessory company that is established on the values of fashion, high-quality, and comfort.

The brand was founded by a young entrepreneur, Dasha Derkach, in early 2021 due to a simple but unnoticed gap in the market: hair accessories that are beautiful to wear, comfortable, and help throughout the day.

The design of every Enchanted Scrunch product balances both aesthetics and functionality. We believe in providing a product with a safe grip that does not pull, break, or otherwise hurt the scalp and neck like traditional hair ties.

Our quality, consistency, and sell-through appeal are the three strengths of Enchanted Scrunch as a retail partner. All scrunchies are made in the USA with high-quality fabrics produced in the USA and tested for durability.

In addition to design, we know what contemporary boutiques and online shops need: products should be attractive, dependable, and simple to sell.

Enchanted Scrunch also provides accessories that appeal across a broad age group and can be used in gift areas, daily needs, and trend-driven racks. Enchanted Scrunch is not merely a hair accessory brand. It’s a thoughtfully built product line!