We had a rather modest start. We started with a bag. We did not start with a product line, and we did not have a brand strategy. We just made a bag that made sense.

The idea was rather simple. Kids need toys that travel well, dry fast, and are tough enough to hold up through a full summer of abuse. So we made a stylish EVA bag with die-cut ventilation holes, filled with things children genuinely have a likeness for and want to play with and priced it so that it does not burn a hole in the parent’s wallet.

That is how Jamie Love was born.

Today, our collection covers everything from sand truck construction sets and baby floats to USB electric water guns and shark swim sets, and all for $22.99, all with free shipping, all packaged in a bag that kids carry themselves because they actually want to. Pool, beach, school, travel - this bag works anywhere, and so do the toys inside it.

For retailers and wholesalers, the value proposition is clean - one SKU, ten product options, a price point that moves, and packaging that merchandises itself. 

Kids love what’s inside, parents love the price, and retailers love the revenue.

That’s the Jamie Love way.