Lurella Cosmetics was established in 2018 and is a proud women-owned brand. We are a Santa Fe Springs, California-based beauty brand that is quickly making its name in a challenging industry.

We are the legacy of the deep bond between a father and daughter, which has given us our core values, family, and love.

This bond combines a passion for cosmetics and dedication to delivering exceptional customer service. Today, it is the spirit that drives everything we do with our products. Our mission is to create cosmetics that are empowering, accessible, and inclusive.

For this, we want to create some of the finest-quality and innovative products that cultivate a vibrant and supportive community, namely the #LurellaFam.

In our product line, you will find bold and popping eyeshadow palettes, pro-level tools, and accessories that inspire creativity and confidence in beauty lovers.

We aim to offer a reliable partnership to retailers, salons, and beauty professionals that is rooted in quality, care, and shared success. We welcome you all to become a part of the #LurellaFam.