Located in Santa Fe Springs, Lurella Cosmetics is an online platform for all kinds of makeup and beauty products. It was founded by Alex Ali with the mission to create a family and community for all beauty lovers.

This company was started from a father and daughter’s loving relationship. The daughter’s love for cosmetics and father’s best customer experience is what laid the base for this company.

Lurella Cosmetics refers to its customers as #LurellaFam. The core values of Family and Love are the main drivers of what they do. Their purpose is to create a community where beauty is available for everyone.

The family-oriented values of this company differentiate Lurella Cosmetics from its competitors. They consider each and every customer as their family member. Their top-notch customer services prove their clients’ worth for them.

Some of the popular beauty products from Lurella Cosmetics include palettes, lip glosses, PR boxes, highlighters, eyeliners, liquid lipsticks, eyelashes, brush sets, lash accessories, vanity mirrors, LED mirrors, compact mirrors, diamond cases, brush and sponge cleaners, makeup bags, skincare tools, and selfie ring lights.

Another reason to purchase from Lurella Cosmetics is their free shipping at and above order worth $60. In addition, if you are not satisfied with their products, then you can return and apply for a refund within 14 days of the order’s delivery.