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Products in health and beauty

Wholesale Health and Beauty Products

The revenue in the health and beauty market accounts for $564 billion in 2023. This is because people have become more health and beauty-conscious over the years.

The beauty industry alone generated approximately $430 billion in revenue in 2022 and is projected to reach $580 billion by 2027.

But it's not just about external looks; internal health is just as important to consumers nowadays. In fact, the United States spends twice as much as other countries on healthcare.

So, if you're planning to sell health or beauty products individually or together, just know that there's good profit potential.

But since there are so many products to choose from, the real question is: which products will sell well in the market?

Popular Products in the Market

As a retailer, you have many options to explore like:


  • Cosmetics: Foundations, concealers, lipsticks, mascaras, eye shadows, blushes, etc.
  • Skincare: Moisturizers, face wash, sunscreen, serums, toners, cleansers, oils, etc.
  • Hair Care: Shampoos, conditioners, oils, serums, creams, gels, masks, etc.
  • Nail Care: Nail polish, cuticle oils, nail cutters, buffers, acrylic gels and powders, etc.
  • Tools and Accessories: Straighteners, curling irons, blow dryers, hair brushes, extensions, etc.
  • Fragrances: Perfumes, mists, deodorants, essential oils, etc.


  • Medicines and Supplements: Syrups, tablets, powders, pills, inhalers.
  • Medical Supplies: Gloves, thermometers, walkers, gauze, first aid kits, injections.
  • Personal Care: Soaps, hand wash, sanitary items, mouthwash, shaving cream, razors, etc.
  • Devices: Glucometers, pacemakers, sphygmomanometers (blood pressure monitors), oximeters, etc.

Now, if you are unsure which products to choose from, just look at the current market trends such as:

Gummy Vitamins

30% of the population has difficulty swallowing pills, according to recent research.

And since gummy vitamins are easily chewable and candy-like, they have grown quite popular amongst adults and children as an alternative to pills.

The global gummy vitamin market was valued at $2.7 billion in 2022 and is estimated to reach $12 billion by 2031.

These days, there are gummies available for multiple health and beauty problems like hair loss, weak nails, deficiencies, etc.

Since these gummy jars are priced higher than normal pills, you as a retailer can buy these in bulk for less and sell them individually at a profit-earning amount.

Clean Beauty

With the rise of health and beauty consciousness, clean beauty is quite trendy these days.

People now tend to focus on cosmetics and medicines that have non-toxic, safe, and environmentally-friendly ingredients not just for their own safety but also for the environment.

In fact, 68% of consumers now look for brands that use clean ingredients.

So, buying beauty and health products made from natural ingredients like coconut oil, jojoba oil, mineral tints, and plant pigments can be beneficial.

Nutricosmetics: The Next Big Thing for Businesses in the Health and Beauty Market

Ever since the pandemic, consumer buying habits have changed, and people have shifted their focus towards internal health.

Even though external beauty products are still in demand, many people now want to fix their beauty and health issues from within.

This is why nutricosmetics are now gaining popularity in the market.

These are a combination of dietary supplementation with skincare made from nutrients and micronutrients that are greatly beneficial for the skin, hair, and nails.

Even studies suggest that by 2024, the nutricosmetics market could be worth $6 billion.

So, as these vitamins could be the next beauty essentials, retailers should recognize this trend and be a part of this new and expanding customer base.

Legal and Regulatory Compliances

After deciding on which products to buy, it is important to register your business and obtain a business license that permits you to work in the US. You must also follow these regulations:

1. In order to sell medical devices for customer use, you need to make sure to have a license issued by the board of pharmacy or department. It may also vary from state to state, for example, in Florida, it is illegal to own, operate, or maintain a home medical equipment business without a valid license.

2. Selling or buying health or beauty products without FDA approval is illegal. The FDA regulates cosmetics and healthcare products under the Federal Food, Drug, and Cosmetic Act (FD&C).

So, make sure that the products you are purchasing are FDA approved to avoid any legal issues.

3. If you want to buy or sell organic health or beauty products, make sure that they are approved by the United States Department of Agriculture (USDA).

4. For selling or sourcing products internationally, you will need to consider the Harmonized Tariff Schedule (HTS) set by the U.S. International Trade Commission.