Wholesale Hot Wheels Toys

Hot Wheels, a standout brand from Mattel, isn't just a childhood favorite but a major player in the toy market.

They are the best-selling toys globally, and the cool part? They've kept their price about $1 for over 50 years, even with prices for everything else going up.

These cars are selling like crazy, more than 16 every second around the world.

In fact, in 2022, they made up about 26.7% of Mattel's whopping $5.435 billion sales – that’s saying something, especially since Mattel's also behind big names like Barbie.

For toy retailers, stocking Hot Wheels is a no-brainer. If you're planning to fill your shelves with these toys, here's what you need to know before you get them wholesale.

What Makes Hot Wheels So Popular?

Hot Wheels are cool toy cars that mimic real cars, giving kids a cool and imaginative way to play.

Mattel, the company behind them, always comes up with fresh designs to keep each new generation of kids interested.

They also have Hot Wheels based on cartoon characters, superheroes, and comic book heroes, which are a big hit with buyers.

Hot Wheels Toys: Different Types for Different Tastes

• Mainline Vehicles: These are your basic, budget-friendly Hot Wheels. They have plastic parts and simple designs but are super fun for collecting different styles.
• Premium Vehicles: A notch above the basics, these have metal bodies and rubber tires, making them look and feel cooler. They're great for those who dig a bit more detail and quality in their toy cars.
• Theme Assorted Vehicles: These Hot Wheels are all about cool themes - for example, Batman, Spiderman, Star Wars, and Disney. They are perfect for fans of these characters and stories.
• Classic Vehicles: Old-school styles like the Beatnik Bandit and Custom Camaro, some can be worth up to $4,000! These are big hits for collectors who love a bit of nostalgia.
• TechMods Vehicles: The high-tech option. You can control these with a smartphone app or use them with video games. Ideal for those who love mixing toys with tech.
• Having these different types of Hot Wheels means you can attract all kinds of customers, from kids just starting their collection to serious collectors.

More Than Just Cars: Expanding Your Hot Wheels Collection

While the classic Hot Wheels cars are a must, there's a whole world of Hot Wheels playsets and tracks that can take your inventory to the next level.

These playsets offer kids more ways to engage with their Hot Wheels, creating immersive play experiences.

As a retailer, you should also consider including:

• Ultimate Garage: A big set with parking spots, race tracks, and even a shark for exciting play.
• Track Builder Sets: These let kids build their own race tracks, which is great for creativity and problem-solving.
• City Sets: Sets like police stations and fire departments that go with Hot Wheels cars.
• Stunt Boxes and Kits: Filled with ramps, loops, and launchers for exciting stunt action.
• Monster Truck Playsets: For fans of bigger Hot Wheels vehicles, adding a new dimension to playtime.

By offering these tracks and playsets, you cater to more interests and encourage more interactive play. This can help make your store the place to go for all things Hot Wheels!

Best Time to Stock Up

Hot Wheels are popular all year, but they sell the most during the holiday season, from November to December.

The National Retail Federation notes they 're high in demand during the winter holidays. Stocking up before then can really boost your sales.

Safety First: Regulations and Certifications

Last but not least, it's important to make sure the toys are safe for kids.

Check that they meet safety standards set by the U.S. Consumer Product Safety Commission (CPSC).

This means they're okay for kids to play with. Before ordering a lot, ask for a sample toy to check it's safe and suitable for kids.

And there you have it! With this information, you're now all set to make informed purchasing decisions and select the right hot wheels products to grow your toy business!