You know, retail toy sales hit $29.2 billion in 2022 while global toy sales reached $107.4 billion (a 1.5% increase from the previous year).

What does this mean for you as a retailer? Opportunity for growth and profit in an industry that remains unaffected by economic shifts.

This resilience is making sub-segments like dinosaur toys thrive. And here’s why they should be on your radar:

• Timeless appeal: They remain fascinating, ensuring relevance for years to come.
• Gender-neutral charm: They appeal to everyone — girls, boys, and even adults, broadening your customer base.
• Steady demand: They continue to capture interest, potentially leading to sustained sales.

So, whether you run a toy shop, department store, local gift shop, or any other retail outlet, dinosaur toys make a versatile and exciting addition to your inventory.

And this lucrative opportunity isn't just for retailers. The high demand for dinosaur toys makes them an appealing option for wholesalers as well.

Supplying these popular products in bulk allows you to connect with retailers eager to meet consumer demands.

Now, let’s explore some hot products on the market.

1. Jurassic World Dinosaur Toys

From Generation X to Millennials and now Gen Z, the appeal of dinosaurs has been reignited with blockbuster hits like “Jurassic World: Camp Cretaceous” and “Jurassic World Dominion.”

As a retailer, getting these Jurassic toys on your shelves means:

• You’re in sync with what’s trending
• You’re connecting with not one but THREE generations of customers
• You’re bringing the thrill of the movies right into your store

2. Tyrannosaurus Rex Toys

The king of dinosaurs, Tyrannosaurus Rex stands as a symbol of power and awe.

Dr. Fastovsky’s research proves that T-Rex is the most famous and loved dinosaur of all time.

Therefore, adding T-Rex toys to your inventory will help you gain traction in the retail market.

3. Active Dinosaur Toys

Today’s children crave interactive and engaging play experiences and dinosaur-themed toys deliver just that.

From Dinosaur Blasters to Inflatable Dino Sprinklers, these active toys provide immersive entertainment.

Offering these thrilling products, you can become the go-to store for parents and children who’re on the hunt for the ultimate dinosaur adventure!

Other Categories to Explore

Here are some other toys that are popular with kids and adults:

Interactive and electronic toys: Dinosaur toys that move, roar, and respond to remote commands.

Building sets: Dino-themed building sets (like LEGO) that allow children to construct prehistoric scenes.

Puzzles and board games: Creative dino-inspired games that stimulate the mind and encourage family fun.

Figures: Realistic models or action figures that are often used for play and educational purposes.

Plush and soft toys: Soft, cuddly dinosaur toys that are suitable for all ages.

As a retailer, a variety of these dino toys will let you cater to different age groups, interests, and skill sets.

Dinosaur Toy Rush in December: The Week Before Christmas

The recurring spike in the popularity of dinosaur toys during the start of December, particularly the week before Christmas, suggests a predictable rise in retail sales.

This means that early December is the prime time for retailers to buy toys in bulk.

To meet the demand of this peak season, wholesalers should strategically plan their inventories 2-3 months before the rush.

Through targeted marketing campaigns and special offers like holiday discounts or exclusive limited-time bundles for dino products, you can attract more customers and drive sales.

Also, by offering popular and high-quality dinosaur toys at the right time, you can exceed customer expectations and build long-term relationships with them.

Remember, satisfied customers are more likely to return and refer others to your store.

The key takeaway for retailers and wholesalers? Dinosaur toys in December aren’t just a sales opportunity; they’re a business strategy. Ignore it, and you leave money on the table. Embrace it, and the holiday season becomes your peak performance period.

Wholesale Dinosaur Toys: Navigating the Online Shift

The modern consumer is evolving and the way they shop for toys and games is changing too.

A 2022 global survey revealed that around 40% of consumers preferred to purchase online rather than from physical retail stores.

For a retailer, this shift means an opportunity to expand beyond your local market and open new revenue streams.

Whether it’s shipping across the country or internationally, the potential for growth is tremendous.

If you’re not already online, now is the time to take action as the market is ready and the opportunity is ripe.

Legal and Regulatory Compliance to Sell Dinosaur Toys

Unlike superhero characters like Avengers, Marvel, etc., dinosaur toys are free entities, and no special licensing is required to sell them.

However, there are a few legal and regulatory guidelines set by the CPSC that you should be aware of.

1. If the toy targets children under 12, third-party testing and a children’s product certificate (CPC) are mandatory.
2. The toy safety standard ‘ASTM F963-17’ incorporated with a modification shown in 16 CFR Part 1250 ensures that toys meet a consistent level of safety. This is to minimize risks such as choking hazards, chemical exposure, or damage from sharp points.

As a retailer and wholesaler, you’ve got to do just one thing: Verify the compliance of dino products with the CPSC guidelines before buying in bulk.

Remember, it's not just about avoiding any legal issue; it’s also about building trust with customers.

When customers know you're selling safe products, they're more likely to buy from you. In the booming market of dinosaur toys, trust can translate to substantial profits.