in toys & games
In the US, retail sales of arts and crafts toys amounted to 1.2 billion in 2022 and is projected to reach 1.91 billion by 2027 .
Within this category, modeling clay such as play dough has been an all-time favorite since its launch in 1956.
Even after 65+ years, here’s why it remains a top-shelf item in toy and stationery shops:
So, if you’re in retail, you can capitalize on this growing demand from parents and educators alike.
While those classic colorful cans are great to have on your shelves, don’t just stop there.
Think bigger — add kits and playsets to your inventory. Among these, Hasbro’s Play-Doh Kitchen Creations Series is a big hit with kids aged 3 and above.
Here are some top picks:
Besides kitchen kits, some other popular choices include squishy dinosaur toys, arts and crafts activity tables, vet playsets, barber shop toys, and fun factory deluxe set.
Play dough isn’t a seasonal product, it pulls customers year-round. However, there are two months that offer even better sales opportunities.
To celebrate this day, kids press and mold play dough into fun creations while adults also join in to revisit their childhood memories.
Every year, the holiday season sees a rise in toy interest.
And particularly for play dough, the data from Google Trends (2013-2023) pinpoints a December peak.
So, if you’re understocked in these peak times, you hand over potential revenue to your competitor. And that’s the last thing you’d ever want as a retailer or even wholesaler.
Tip: Mark these months in your calendar and have enough stock on hand to cater to every creative need.
Here’s what to look for:
It should always be your priority. Ensure the play dough you purchase is:
The more sustainable a product is, the faster it is likely to sell.
This is because, in recent years, consumers have become more concerned about the environment and they are switching to sustainable toys and packaging.
This has led them to opt for play dough made from natural ingredients like salt, water, flour, etc.
Avoid play dough that dries out quickly and breaks when rolled or molded.
Go for varieties that:
By focusing on these aspects, you can ensure both customer satisfaction and better profit margins for your store.