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Products in stress relief

Wholesale Stress Relief Toys

Did you know that in 2020, anxiety-related Google searches skyrocketed by 11%, revealing a significant increase in stress levels worldwide?

According to the World Health Organization, the global prevalence of stress and anxiety has increased by a massive 25% during the COVID-19 pandemic.

To avoid medication for overcoming anxiety, people are using stress relief toys (or fidget toys) that provide distraction and calm the nerves.

A recent report shows that the fidget toys market is projected to grow from $2,748.2 million to $4,606.1 million during the time period of 2023-2033.

This indicates a promising future for operating your retail or wholesale business in the stress relief toys sector.

However, there are various profitable categories of stress relief toys, including calming stress toys, alerting stress toys, resistance stress toys, and tactile stress toys.

As a wholesale or retail business person, you should be in the know about the best-performing products to step ahead of the fierce competition.

Popular Stress Relief Toys

Stress Balls

A research study found that squeezing stress balls for 14 minutes improves blood pressure in people dealing with hypertension.

Consumers can squeeze them, push them, or bounce them at any time to alleviate stress and anxiety. Moreover, these balls look appealing to both children and adults.

So, as a retailer or wholesaler, you can offer various types of stress balls to attract a large customer base.

Fidget Spinner

In January 2017, the keyword “Fidget spinner” was searched 246,000 times on Google every day.

Customers frequently use this fun toy as spinning helps to improve attention span and relieve psychological stress and anxiety.

In 2019, more than 200 million fidget spinners were shipped to retailers, which indicates the profitability of fidget toys for retail businesses.

Rubik’s Cube

According to CBC News, 450 million Rubik’s cubes have been sold worldwide since its invention — making it the best-selling toy in history.

And its market is projected to reach USD 1.02 billion by 2028, at a CAGR of 5.8%.

This market demand is due to its stress-relieving properties. In addition, it is highly popular as a puzzle or fun toy among children and adults.

So, adding Rubik’s Cube to the product offering is helpful for businesses in increasing sales and getting high cash returns.

Silicone-made products are Dominating the Stress Toy Market

Based on the material used, the stress toy market is segmented into metal, plastic, wood, silicone, etc.

Among these, silicone material holds the highest share as it is:

  • Non-toxic (bisphenol A (BPA) and bisphenol S (BPS) free)
  • Odourless
  • Durable and flexible
  • Stain-resistant
  • Easy to clean

These properties make it a preferable choice for customers when choosing their stress toys.

And preferring silicone-made products in your product offering will cause quick inventory turnover and high cash returns.

How to Promote a Stress Toy Business?

After knowing about the trendy products, the next step is to market your stress toy business. There are a few ways to do this, such as:

  1. Selling on marketplaces is a great way to target a wider audience, as a marketplace has its own pre-built audience.
  2. Registering to wholesale directories makes your stress toy business visible to a global audience.
  3. Using social media platforms such as Facebook or Instagram are powerful tools to reach new customers and drive sales.
  4. Creating loyalty programs will encourage your customers to spread word of mouth about your stress toy business.
  5. Attending trade shows or exhibitions can be helpful as you can collaborate with potential clients and hand them out your business cards so that they can contact you afterward.

Legal and Regulatory Guidelines in the USA

As a fidget toy wholesaler/retailer, all your product offerings must comply with legal and regulatory guidelines. These are the same as CPSC guidelines for selling toys.

All the products intended for the use of children 12 years and up must be third-party lab tested to meet the CPSC (Consumer Product Safety Commission) standards.

The ASTM F963 standard incorporates additional guidelines and test methods mandated by federal law, to prevent injuries from choking, sharp edges, and other possible hazards.

A company that fails to comply with these standards could be fined or reported for selling hazardous products.