in health care
If you run a beauty shop or drug store in the U.S., here are FOUR reasons why you should purchase lip balms and treatments in wholesale:
But today, it isn’t just about that classic Chapstick anymore. Customers are looking for different types of lip balms, so offering them choices can bring you more revenue.
Here’s what’s currently in demand:
Organic lip balms & treatments are now preferred over chemical-based products.
Containing natural ingredients like bee wax, fruit extract, cocoa butter, coconut oil, etc., these lip balms and treatments moisturize and rejuvenate lips without causing allergy or irritation.
According to this report, their global market is expected to grow by 7% every year from 2020 to 2027.
So, you can make a lot of money by stocking these organic lip balms.
Sun protection is no longer limited to the skin. SPF-containing lip balms & masks are gaining popularity among consumers.
They hydrate, moisturize, and protect lips from the sun’s harmful UV radiation. These balms are also used as a base for applying lipstick.
This makes them great to sell in your store.
Ever since the Kylie Jenner "Lip Plumping Challenge" went viral in 2015, more people have been interested in lip plumpers.
These include products like balms, masks, and serums. They’re a safe choice for customers who want fuller lips without cosmetic surgery.
So, by offering them simple, non-surgical options, you can meet their needs for lip enhancement.
Medicated lip balms offer more benefits than regular ones because they help heal and soothe lips.
They have special ingredients such as camphor and menthol to relieve pain associated with cold sores or cracked lips.
So, selling products that really work can make customers trust your store more.
Now, let's look at what you should consider when buying any type of balm or treatment in bulk, whether it's medicated or not.
Choose products made with natural and nourishing ingredients as they’re usually gentler and more effective for lip care.
Avoid products with parabens and artificial fragrances as they can cause irritation or trigger allergies.
To ensure good quality, you can ask for testers from the supplier.
To appeal to more customers, consider these lip care products in different:
Make sure that the lip balms and treatments you plan to buy are properly labeled according to their category:
Some lip balms can fall into both categories if they have both cosmetic and therapeutic properties, like a tinted lip balm with SPF protection. In such cases, they must comply with regulations for both cosmetics and drugs as outlined by the FDA.
Besides selling lip balms and treatments individually in your retail store, you can consider buying lip care kits in bulk.
For example, these kits can include 2 lip balms (in different flavors), a lip mask, and a sugary lip scrub.
Customers like them because they offer value for money and make perfect gifts.
For sellers, this is a great way of increasing the average order value and overall sales.