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Products in weight management

Wholesale Weight Management Supplements

The United States weight loss supplements market is expected to grow at a 9.7% CAGR to reach $306.30 billion by 2030.

This rapid growth is attributed to the gradual increase in obesity, which is particularly troubling Americans.


Americans are notorious for eating fast food, and obesity prevalence is directly linked to high-calorie junk food.

Other potential factors causing obesity are limited opportunities for physical activity and a lack of parks and playgrounds.

Statista reports that 33% of the U.S. population is obese, aged 18 years and older, emphasizing the magnitude of this health challenge.

In response to rising obesity, 15% of adults turn to weight-loss supplements, creating high market demand for these products.

Thus, Americans spend $2.1 billion every year on weight loss supplements, making it a lucrative market for retailers.

Retailers, if you are keen to capitalize on this niche, the following tips can help you.

Tips: How to Source the Right Weight Loss Supplements

Consider the following factors while choosing products for your business.

Product Diversity

Selling a narrow product range can limit your customer base and, thus, your income.

By selling a broad range of weight loss supplements, you are more likely to increase your sales and revenue.

Supplements come in various types, such as soft gels, pills, powders, and liquids, so that consumers can take them easily.

However, the types of supplements can also vary depending on their mode of action:

  • Appetite Suppressants – Reduce appetite, providing a feeling of fullness.
  • Thermogenics – Increase body temperature, boost metabolism, and burn more calories.
  • Fat Burners – Help the body to burn more stored fats to produce energy.
  • Carb Blockers – Inhibit digestion and absorption of carbohydrates in the body.
  • Fat Binders – Bind to dietary fats and prevent their absorption.
  • Metabolism Boosters – Enhance metabolism and help burn more fat.

Each supplement has different types of ingredients, and consumers prefer products whose components suit their bodies.

Thus, sourcing a wide product range can allow retailers to cater to the needs of more customers.

Regulatory Compliance

Distributors, manufacturers, and retailers must meet DSHEA and FDA regulations before marketing their products.

The FDA has also proposed regulations for weight supplements regarding safety, ingredients, and labeling of products.

Some states may have other regulations on supplements, like New York, which has banned the sale of diet supplements to minors.

Thus, manufacturers and retailers must adhere to local regulations and restrictions to build trust and credibility among their target audience.

Product Quality

Selling quality supplements helps businesses maintain customer satisfaction and loyalty, leading to repeat purchases.

For this purpose, you must choose brands with products that contain the same ingredients as mentioned on labels and include no harmful components.

Look for NSF International, US Pharmacopeia, Underwriters Laboratory, and Consumer Lab seals. These seals indicate that products have undergone extra testing, and their claims are true.

Platforms: Where to Source Weight Loss Supplements?

As a retailer, there are several ways to source wholesale weight loss supplements. But let’s share the two most convenient ways here!

  • Online Wholesale Marketplaces – Online marketplaces house multiple wholesale vendors from all over the world. These vendors have digital stores from which you can choose and source bulk supplements at wholesale rates.
  • Online Business Directories – Various manufacturers and wholesalers are listed on the business directories with their website links and contact info. It becomes easier for retailers to search for suitable vendors to place bulk orders.

Demographics: Who Buys the Most Weight Loss Supplements?

Different factors, such as age, gender, and location, impact the weight loss supplements market.


Generally, more men are obese than women, and both genders use weight-loss supplements.

However, research found that more women (21%) use supplements than men (10%). According to another report, the percentages of people struggling to lose weight at different ages are:

  • Older adults – 42.7%
  • Adults under 40 – 49.7%
  • Middle age adults – 52.4%

That means the target audiences for retailers are young and middle-aged adults, and they should create marketing plans accordingly.

Besides this, some of the U.S. states have a high obesity prevalence rate, such as:

  • West Virginia
  • Louisiana
  • Oklahoma

Most obviously, people from these states seek more weight loss supplements.

As a retailer, you should align your marketing strategies with these demographic insights to target the above audiences.

By targeting these audiences effectively, you can increase your customer base and sales volume.