The growth of this market is especially striking in the U.S., where the sector valued at $272 billion in 2020 in the U.S. continues to soar each year.
But what’s fueling this growth?
Moreover, the consumption patterns show that more and more people are leaning towards online platforms for sourcing home improvement and gardening products.
This key statistic reflects the industry’s growth trajectory for retail and wholesale businesses.
This segment includes products that enhance both indoor and outdoor spaces including:
When considering the demographics of buyers for home and garden supplies, it’s important to note that the preferences may vary based on factors like age, location, lifestyle, income level, etc.
However, here’s what a report says:
During the second quarter of 2022, the largest group purchasing home and garden products online was Millenials, followed by Gen Z(Statista).
They show a greater interest in indoor plants and urban gardening. In contrast, baby boomers and Gen X are likely to prefer shopping in-store and they tend to spend more time on outdoor gardening.
This means that your target audience is largely people from the 18-40 age group.
There are some noteworthy trends in the industry that can be leveraged to perform better in the market.
The rise of tech-enabled or ‘smart’ homes is presenting numerous growth opportunities for retailers and wholesalers.
It’s a great time for you to expand your product line.
By offering smart home products like automated lighting systems, smart locks, security cameras, thermostats, etc., you can appeal to the tech-savvy customer base and boost sales.
To cater to the growing community of gamers, there is a rising trend in creating immersive and comfortable gaming experiences at home.
This includes ergonomic chairs and desks, as well as gaming accessories that ensure comfort during extended hours of gameplay.
So, the growing demand for gaming furniture allows for higher price points and profit margins compared to standard furniture.
By stocking products that cater to gamers’ specific needs, you can attract more customers and drive lucrative returns.
The internet has revolutionized the way people approach home improvement projects.
With so many blogs, and online tutorials on platforms like YouTube and TikTok, available over the internet—individuals are more inclined to do home decor and gardening on their own instead of seeking professional assistance.
As more people engage in DIY projects, the demand for various materials, tools, and kits is increasing. For businesses dealing in this segment, this is a great opportunity for higher sales volumes.
Also, when it comes to DIY, you can benefit from cross-selling or upselling. For example, a customer purchasing wallpaper for home decor might also need adhesives, smoothing tools, etc.
There has been a noticeable trend in the popularity of vintage-inspired furniture, décor as well as classic garden flowers and plant varieties.
While these items have a perception of higher value due to their timeless elegance, selling them in your store will bring you decent profit margins.
The awareness about sustainability is increasing with the passage of time.
This is why people have become more conscious about investing in eco-friendly products to reduce their carbon footprint.
Keeping this in mind, people are:
Selling goods within the ‘home and garden supplies’ segment requires adherence to several legal and regulatory standards in the U.S.
Here are some tips on how to market your products effectively:
Use high-resolution product images to help potential customers visualize the products and make informed purchase decisions.
Write detailed and valuable product descriptions that provide information about the features, benefits, and possible applications of your products.
Use persuasive language to entice the reader to buy your products.
Use social media platforms like Facebook and Pinterest to showcase your products and influence the purchasing decisions, particularly of millennials and Gen Zers.
So, by observing trending pins related to home decor and gardening, you can specifically target these demographics with tailored marketing content.
Listing your products on popular online wholesale marketplaces is a strategic move to increase your business’s reach and visibility.
Since these digital platforms operate 24/7, they encourage customers from different time zones and geographical locations to discover your products easily.
Ask your existing customers to leave reviews and testimonials on your online profile or website.
The more positive reviews you’ve, the more likely it is that potential customers will choose your products over those of your competitors.
Also, this social proof will significantly enhance your business’s reputation.
Consider investing in pay-per-click (PPC) advertising campaigns on platforms like Google Ads or LinkedIn Ads.
They help you reach a specific demographic or audience segment.
This requires targeting keywords that your potential customers might use when looking for products you deal in such as “wholesale home and garden supplies” or more specific terms like “indoor plants for wholesale,” “bulk gardening tools,” etc.
Provide excellent customer service, respond promptly to inquiries, and offer assistance throughout the buying process.
Happy customers are more likely to recommend your products and make repeat purchases.
Here is a list of wholesale home and garden supply stores in the U.S.:
Tradewinds Wholesale Garden Supplies
Main products: Plants, seeds, bulbs, gardening tools, and equipment
VG Supply Company Inc.
Main products: Fertilizers, pesticides, soil, and garden accessories
HJS Wholesale Ltd.
Main products: Garden furniture, decorative items, and plant care supplies
Main products: Stylish home décor items including furniture, lighting, wall art, etc.
Recherche Furnishings, Inc.
Main products: Sustainable indoor furniture and outdoor garden pieces
Open Road Brands
Main products: Wall art, gifts, and functional home decor items