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Products in fitness equipment and gear

Wholesale Fitness Equipment and Gear

Global sales of fitness equipment spiked to a total value of $3.77 billion in 2022, with sales volume projected to increase to $4.35 billion by 2032 at a CAGR of 1.5%.

This growth is due to the increasing awareness of strength training to gain muscle mass and improve physical fitness for health benefits.

This trend has led fitness enthusiasts to invest heavily in these products, especially during the rise of the home fitness trend that flourished during the COVID-19 pandemic.

Gyms and fitness centers have also benefited by adding high-quality equipment to better serve their members.

To capitalize on this trend, you should gather information about wholesale fitness equipment and gear before purchasing these products to attract customers and increase your sales.

Let’s start exploring this information with the types of fitness equipment.

Types of Fitness Equipment and Gear

The fitness equipment can be divided into the following types:

  • Cardiovascular Exercise Equipment: This category includes products used to boost your heart rate, such as ellipticals, rowing machines, stationary bikes, treadmills, and more.
  • Strength Training Equipment: This category includes barbells, cable machines, dumbbells, kettlebells, squat racks, suspension trainers, weight plates, and more.
  • Fitness Clothing: This category includes tracksuits, sports bras, sweatshirts, sweatpants, leggings, and other stretchable, comfortable clothing suitable for workouts and other physical activities.

Having explored these types, now find out the latest buying patterns of fitness equipment and gear to understand which products are in demand.

This information can help you understand buyer needs and stock trendy products to fulfill their demands, attracting more buyers to your exercise equipment store, sportswear store, or sports accessories store.

Latest Trends and Innovations in Fitness Equipment Products

The following buying patterns and technological developments are changing how consumers exercise, leading to the invention and production of new equipment.

These trends can be useful for your business if you follow them and add trendy products to your inventory.

This can help establish your business as a go-to source for buyers that pays attention to buyer needs and provides them with the fitness equipment that suits their requirements.

Now let’s go through these trends.

Implementation of Technology

The increasing need for a seamless and personalized experience during workouts has led fitness equipment brands to manufacture products equipped with the latest technology.

These products include sensors powered by artificial intelligence (AI), which track performance levels and display them on screens.

For example, tech-powered barbells and dumbbells have cameras that connect directly to monitors, displaying weight, heart rate, and other details of the user.

By evaluating these details, these AI-powered products provide useful suggestions to users for improving their movements during exercise.

So, add these innovative products, which are in high demand due to their helpful features, to potentially increase your sales and profits.

Embracing Sustainable Practices

The growing awareness of environmental protection drives buyers to invest more in high-quality, eco-friendly fitness equipment for strength training and muscle-building exercises.

To meet this demand, brands manufacture gym equipment using recycled materials and ensure that the products are made from non-toxic materials to prevent harmful effects to users.

Examples include sustainable workout benches constructed with stainless steel, rubber caps, and polyurethane pads.

Adding these products can help you cater to environmentally conscious buyers and expand your customer base.

Demand and Production of Portable Equipment

During the COVID-19 pandemic, the closure of gyms led to the trend of home fitness as U.S. consumers purchased various fitness equipment products.

Spending on home fitness equipment has increased even after things returned to normal.

Due to this, the demand for compact fitness equipment is growing, and brands are producing portable products to meet this demand.

Examples include mini exercise bikes and under-desk elliptical peddlers that users can carry anywhere and easily use for workouts and cardiovascular exercises.

Their convenience makes them highly demanded products that you should consider for your stock.

Before buying wholesale fitness equipment, let's consider some important factors to avoid customer complaints and disputes in the future and ensure customer satisfaction.

Important Checks For Wholesale Fitness Equipment Before Purchase

It’s essential to check the quality of fitness gear before making a purchase. You can do this by examining the material, strength, durability, and performance of the product.

You can order a sample and check the manufacturer's warranty for the product.

The warranty ensures that the product is made with excellent materials and functions properly for a set timeframe.

The manufacturer is responsible for replacing training equipment if any defects are found.

So, consider these factors while buying the product. Training equipment with a warranty may have a higher price but can potentially generate higher profits for your business.

Now let’s understand that with an example.

Suppose you’re buying wholesale treadmills.

Make sure that these products have high-capacity motors and engines, comfortable running surfaces, durable and thick belts, maximum speed limits, and other important factors depending on buyer requirements.


The information above is useful in buying fitness equipment and gear that can fulfill your buyers' needs and help attract customers.

Consider all these points during your purchasing process to buy profitable products that can potentially boost your sales volume.