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Products in gym equipment

Wholesale Gym Equipment

Americans are so concerned about their health and fitness that the US has the highest number of gyms compared to other countries in the world.

In 2021, there were 109,200 fitness industry businesses in the USA, and this number reached over 112,000 in 2022.

This clearly reflects the high demand for equipment used in the fitness sector—whether it's a gym, health club, or retail outlet.

And when we look at future insights, the data show that the fitness equipment market is projected to reach $17.73 billion by 2030.

This indicates a great growth opportunity for those starting or revamping their fitness equipment business.

But to really win, you should know the essential fitness equipment used in the workout space.

Essential Fitness Equipment To Invest In

Cardiovascular Training Equipment

In the gym and fitness industry, cardiovascular equipment holds a significant market share, growing with a CAGR of 2.5% from 2020 to 2027.

This is attributed to the fact that this type of equipment plays a crucial role in increasing blood circulation, improving heart health, and burning calories. Some of these are:

  • Treadmill
  • Rowing machine
  • Stationary bicycle
  • Jump rope
  • Elliptical trainer

Strength Training Equipment

Strength training equipment is widely used among individuals as they are effective for boosting metabolism and building & toning muscle mass. These pieces of equipment include:

  • Leg extension machine
  • Smith machine
  • Weight plate
  • Dumbbell
  • Barbell
  • Bench press machine
  • Power rack
  • Kettlebell
  • Leg press machine

Flexibility and Stability Equipment

Stability and flexibility exercises are highly practiced among individuals for improving coordination, body balance, and posture. Here are some of the equipment used for stability exercises:

  • Yoga mat
  • Stability ball or Swiss ball
  • Foam roller

Now, let's talk about the demographics of individuals who are engaged in gym and fitness activities.

Gym and Fitness Industry Demographics

In the USA, fitness training and membership are more popular with certain generations than others. The generational breakdown is below:

  • Millennials: 45%
  • Gen Z: 35%
  • Gen X: 14%
  • Baby Boomers: 6%

And when it comes to gender, men are involved more than women. In 2022, 21.2% of men in the USA participated in sports & exercises daily, compared to 19.1% of women (Statista).

Understanding these demographics will be helpful for a gym owner or retailer to effectively target fitness equipment catering to the diverse needs and preferences of customers.

Future of Gym Equipment Industry

The post-pandemic changes have raised a trend of home gyms and personal fitness equipment.

A United States survey in 2020 reported that 68% of respondents were much less likely to go to the gym due to the coronavirus. And 59% of Americans said they will not renew their gym membership after COVID-19.

This is because of the increasing consumer preference for the convenience and privacy of working out from home.

To cater to these consumer needs and prevent revenue drop, gym owners should introduce virtual reality and smart fitness apps. These services provide the same experience without going to the gym.

Also, technological advancements have positively impacted the demand for gym equipment. So, a retailer should stock smart products to boost sales revenue. These pieces of equipment are:

  • Fitness trackers
  • Smart Watches
  • GPS tracking system, etc.