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Wholesale Wedding Dresses

In fashion, wedding dresses have a unique, timeless appeal. They are integral to one of life's most beloved celebrations—weddings.

In 2022, there were 2,401,148 marriages in the U.S., an average of over 6,000 per day!

With the average cost of a wedding exceeding $29,195, it's clear why this industry is booming—no wedding is complete without a wedding dress!

For retailers, wedding consultants, and rental service providers tapping into the wedding dress category, the profit potential is enticing.

According to a business study, the average wedding dress price is around $2,000, promising a healthy return of around 25%.

In the early years, they made $208,000 a year by selling just two dresses a week and a yearly profit of $52,000.

As your business grows, this could increase to five outfits a week, translating to $520,000 in annual revenue and $130,000 in profits.

There’s no wonder that the wedding dress market is worth $39 billion.

Wholesale Wedding Dresses: The Product Varieties

Wedding dresses come in a diverse range of styles and materials, allowing buyers to choose their own fit depending on their preferences and budget.

The category generally comprises styles like:

  • Ball Gown
  • Mermaid
  • Trumpet
  • A-line
  • Tea-length
  • Others

All these dresses are made using materials like:

  • Satin
  • Georgette
  • Chiffon
  • Net
  • Lace
  • Others

This means you should have different designs and materials in stock to cater to a wider consumer base and their preferences.

Trends Shaping the Market and How to Leverage Them to Perform Better in the Market

Wedding dress trends are ever-evolving, reflecting modern choices while honoring tradition.

Some notable trends in this category that you must be aware of include:


Couples seek wedding wear options that reflect their unique personalities, driving the demand for customization options.

This also allows retailers to cater to customers with different budgets. They can customize their wedding dresses according to their budgets and preferences.

What to do: Offer customization options and made-to-order dresses to attract buyers looking for these options.

Fusion Fashion

Cross-cultural weddings have introduced fusion fashion, blending traditional and contemporary elements.

What to do: Have trendy designs in stock that combine contemporary fashion designs with the good old traditional wedding dresses. A recent trend of convertible wedding dresses is emerging, where brides can easily convert their dresses into tops with the help of detachable skirts.


Clean lines, subtle details, and uncomplicated silhouettes take the lead as minimalistic wedding wear takes over.

What to do: Offer minimalistic designs in stock to cater to those looking forward to buying them.

Non-Traditional Colors

While white remains a classic choice, unconventional colors like blush pink, lavender, and black are gaining popularity, allowing couples to express individuality.

What to do: Stock up on colors other than white.

Technological Advancements

Technology has revolutionized the wedding wear industry, offering virtual try-ons, AR-powered customization, and online consultations.

These innovations enhance convenience and break geographical barriers, enabling brides to explore options worldwide.

What to do: Create an online presence for your business with these tech integrations. The best way out is to join a marketplace. This way, fashion retailers, rental services, and wedding consultants/service providers can expand their reach and tap into the global market.


The rise of environmental consciousness has led to an interest in ethically sourced fabrics and eco-friendly designs.

What to do: Have a section for Fairtrade and sustainable wedding dresses to cater to buyers looking out for these options.