Wholesale Boys Clothing

Boys' clothing is one of the most popular segments of the broad kids' apparel market in the US.

A reason why they might be the next best thing for your store's shelves is that the purchasing power of teen boys has increased.

In fact, Piper Sandler’s survey indicates that teenage boys' spending increased by 11%.

With the growing infant population, parents have started to buy more and more clothes for their children due to the constant change in fashion trends.

So, as a retailer, your job now is simple: buy trendy boys' clothes from suppliers and sell them at a profitable rate at your stores.

But to ensure success, you need to keep up with the latest trends.

Trends that are Shaping the Boys Clothing Industry

Sustainability

As parents and the younger generation have become more and more aware of their impact on the environment, they have started to opt for more sustainable options.

Here's how you too can jump on the eco-friendly bandwagon:

Choosing Sustainable Brands

Buying from brands that use materials like organic cotton and recycled polyester for the production of clothing can be a great addition to your stores.

Some sustainable brands are:

• Patagonia
• Bounce Mkt
• Tentree
• Firebird Kids
• Noble

Offering Secondhand Clothing

Offering thrifted or slightly used clothes in your stores is a great way to reduce waste and conserve resources.

Tip: You can add a thrift clothing section in your stores for customers who prefer to choose sustainable options.

So, as a retailer or wholesaler, you should capitalize on the sustainability preferences of consumers to boost sales.

Gender Neutral Clothing

Genderless clothing has been trending ever since liberals introduced the term gender fluidity and not having male/female pronouns.

In fact, the United States led the way with gender-neutral fashion in 2022.

Following this, many brands have now introduced unisex clothing in their retail stores, as should you.

Athleisure Wear

Activewear is the new trend now as many male kids and teens prefer to wear comfortable clothing in their everyday lives.

So, why not stock up on such products that promote athleisure? Like:

• Hoodies
• Graphic tees
• Jeans
• Tights
• Tank tops

What to Look for While Buying Boys' Clothing in Bulk

Buying high-quality products can build a brand reputation and earn the trust of your customers.

So, why not order samples beforehand to check out the details of the clothes such as the hemming, fabric, stitching, and closure.

Buying a wide range of boys' clothing in different styles, colors, and sizes will attract customers with various preferences.

Buying from designer brands such as Nike, Gucci, etc., will attract the brand's loyal customer base along with new customers. You can go for brands like:

• Nike
• H&M
• Gucci
• Urban Outfitters
• Coach
• Forever 21
• Zara

Nike was by far the most popular brand of clothing among teenagers in the United States.

Use Social Media to Market Your Clothing Business

When it comes to buying clothes, most young boys shop for clothing online on social media platforms.

In fact, 52% of male teens said that social media has an impact on their purchasing behavior.

So, as someone with a clothing store or boutique, you should post high-quality product images and offer discounts on social media platforms like Facebook, Instagram, and TikTok to attract customers from all over the world.