Wholesale Unisex Hoodies and Sweatshirts

Hoodies and sweatshirts are fashionable clothing for men and women, urging consumers to increase their spending on these pieces.

The sales of hoodies and sweatshirts are projected to increase from $198.22 billion in 2022 to $324.94 billion by 2030.

Why the surge in popularity? It’s because they help provide comfort and make impressive fashion statements often influenced by models, singers, actors, and social media influencers.

And despite hoodies being a timeless wardrobe staple. Endorsements by fashion models at recent fashion shows have inspired buyers to embrace hoodies and sweatshirts as versatile clothing items, driving more sales.

For retailers, this trend is a golden opportunity. Capitalizing on this growing market can significantly increase your profits.

To make the most of this trend , you need to diversify your inventory with a range of unisex hoodies and sweatshirts. Here's what you need to know to stay ahead in the fashion retail game.

Types of Popular Unisex Hoodies and Sweatshirts

There are many hoodies and sweatshirts for men and women including Baja sweatshirts, cardigan hoodies, crewneck sweatshirts, mock neck sweatshirts, oversized hoodies, polo sweatshirts, and many more.

Understanding these types and their unique selling points can guide you in selecting the best-selling products for your store. Let's take a look into the specific hoodies and sweatshirts that buyers are currently seeking.

Other Hot Trends in Hoodies and Sweatshirts

Oversized Hoodies

Unisex oversized hoodies have become a fashion staple because people can wear them on any occasion. Celebrities have also played a huge part in popularizing oversized hoodies.

A major name that has recently endorsed oversized hoodies is the power couple, Justin and Hailey Bieber.

Last year, both Biebers were seen wearing oversized hoodies on different occasions in May and December respectively.

Since then, oversized hoodies have become the talk of the town, inspiring the power couple’s young followers to rock these hoodies.

Adding these hoodies to your product lineup could appeal to these fashion-conscious followers and stylists who are always on the lookout for the latest trends in unisex hoodies.

Bold and Neon Colors in Fashion

Eye-catching colors instantly captivate buyers’ attention. So, it can yield positive results for your sales if you add bold and neon-colored hoodies and sweatshirts to your store.

Celebrities have endorsed the use of neon hoodies, inspiring fans to follow their trend. These colors are popular not just because of celebrity influence but also due to their nostalgic appeal, reminiscent of the bold and bright styles of the early 2000s.

This Y2K aesthetic resonates with a wide audience, bringing a unique blend of nostalgia and modern fashion.

Fashion brands continue to entertain the demand for bold and neon hoodies in colors such as green, pink, purple, and yellow. These colors are not only stylish but also go well with other popular fashion styles like oversized clothes and sporty looks.

By introducing these eye-catching designs to your inventory, you can attract buyers to your store, encouraging them to explore and make purchases.

Anime-Themed Streetwear In Demand

The immense popularity of anime characters in the U.S. has influenced streetwear fashion brands to use anime-themed designs on hoodies and sweatshirts.

In fact, Google searches for anime-related clothing was at an all time high in early 2024 , highlighting a growing consumer interest in anime-inspired fashion.

To capitalize on this trend, consider adding hoodies and sweatshirts themed after famous anime franchises such as Naruto, Captain Tsubasa, and Jujutsu Kaisen to your inventory. 

These well-known series have a dedicated fan base, which can be a significant advantage in attracting anime enthusiasts in the U.S.