The women’s shirt retail industry is rapidly expanding due to increasing consumer demand, changing fashion preferences, and rising awareness of diverse styles.

These factors have significantly impacted the growth of the United States shirt and blouse industry. As a result, it is leading the global market with an estimated revenue of $10,580 million in 2024.

Are you wondering about the opportunities this industry offers to retailers?

The industry’s expansion benefits retailers by providing diverse opportunities, increased sales potential, and the ability to meet evolving consumer preferences. These factors collectively lead to sustained business growth.

With this in mind, businesses must grasp materials and styles to customize their approach and meet consumer preferences.

Shirts by Materials – Cotton, linen, denim, corduroy, leather, chiffon, baize, denim, silk, flannel, woolen, jersey, suede, and satin.
Shirts by Styles – Dress shirts, blouses, tunics, bodysuit shirts, polos, sweatshirts, tube tops, t-shirts, military shirts, turtleneck shirts, and more.

Now, let’s explore the latest trends!

Wholesale Women’s Shirts: What’s Trending?

Wrap Tops Elegance

Wrap tops are a perfect balance between style and comfort. Featuring a V-shaped neckline, these tops beautifully contour the wearer’s curves, providing a super-slim effect.

However, their popularity is not solely attributed to this single reason. Wrap tops come in various styles, colors, and fabrics.

Due to this versatility, they allow different styling options with bottoms like jeans, skirts, pants, and trousers.

Thus, they have become a popular choice for many, presenting a lucrative opportunity for retailers to enhance their inventory by stocking up on wrap tops.

Denim Domination

Denim shirts are trending for their style and versatility. With their ability to blend effortlessly into formal and casual settings, they have become a popular staple for almost every wardrobe.

Due to their timeless and versatile appeal, retailers prefer procuring denim shirts.

Sourcing denim shirts allows them to attract a wide customer base and ensure consistent demand throughout the seasons.

Sheer Style

Sheer fabric adds femininity and elegance to any outfit. Sheer tops encourage women to show off their natural shape and beauty while staying covered during warmer months.

Lightweight and breathable, sheer tops offer layering possibilities for a wide range of ensembles, catering to the diverse preferences of your customers.

By sourcing appealing sheer tops, you can attract a broad customer base, driving sales and meeting diverse fashion preferences.

Off-shoulder Allure

Off-shoulder tops flatter a variety of body types! The off-shoulder cut accentuates the collarbone, neck, and shoulders, creating an elegant silhouette.

This is why they have gained popularity, especially among young women. Off-shoulder tops are a summer and spring wardrobe staple, experiencing high market demand during warmer months.

So, they are a must-have product for your inventory to cater to fashion-forward consumers seeking stylish seasonal options.

Crop Tops Charm

Crop tops are still stealing the fashion scene, and this trend will not go anywhere in the coming years.

Ideal for both summer and layering in winter, crop tops offer versatility for various casual occasions.

Hence, you should position yourself as a go-to retailer, providing a diverse range of trendy options including crop tops to resonate with fashion-forward customers.

Wholesale Women’s Shirts: What Customers Are Looking For?

Here are some guidelines to help you evaluate the quality of women’s shirts.

Product Quality

1. Fabric Quality

Fabrics with a higher thread count, weight, and thickness are generally smooth and durable. Excessive wrinkles and partially damaged fibers indicate lower-quality shirts.

2. Manufacturing and Stitching

Straight and even stitches indicate good quality, while loose threads and missed stitches are signs of inferior craftsmanship.

Further, higher stitch density and double-stitching ensure durability and prevent unraveling.

3. Embellishments and Finishing

Well-stitched hems, collars, and cuffs contribute to the overall look of the shirt.

Also, assess closures and embellishments for quality. Generally, wooden buttons and metal zippers are considered good.

4. Color and Fitting

A high-quality shirt should have a well-balanced and comfortable fit. The shirt patterns and prints should align at the seams.

Additionally, check for consistent color throughout the fabric; irregularities are a sign of poor dyeing.

Sustainable Products

Environmental concerns are shaping the fashion industry, and clothing is no exception.

Reportedly, 79% of Americans prefer eco-friendly products. That is why many women have started looking for eco-friendly shirts made from organic, biodegradable, or recycled materials.

Recognizing this shift, manufacturers such as Patagonia and Tentree have started making eco-friendly clothing.

To stock up on inventory, you should prioritize women’s shirts made from organic materials, consuming the least energy resources.

Product Diversity

There are many reasons for diversification, but the most important is standing out in market competition.

So, you should stock up on diverse styles and sizes to cater to a wide audience looking for unique shirt designs.

Inclusivity in sizes ensures that everyone can select any style and feel confident about their choices, increasing your brand identity among broad audiences.

Considering these factors helps you make an informed decision about sourcing wholesale women’s shirts.

Business Tip: Boost Your Revenue by Selling Plus Sizes

Selling plus-size shirts can significantly benefit retail businesses. How?

Let’s get started with stats!

In the United States, 67% of women are considered plus size, but the largest size most retailers offer is a 12, as per Statista.

Apart from this, a survey reported that 81% of plus-size women say they would spend more if they had more options in clothing sizes.

These stats lead to three main reasons for capitalizing on plus-size shirts:

Earning High-Profit Margins

Businesses charge more for plus sizes, and retailers justify it with material costs. That means the plus-size community is used to paying more for clothing.

Thus, selling plus-size shirts not only enables you to tap into a sizeable customer base but also enjoy the potential for high-profit margins.

Filling Market Gap

Most retailers don’t offer plus sizes, and finding suitable shirts is a big problem for women.

Positioning your retail business as a go-to place for plus-size shirts makes you stand out, catering to a demographic often overlooked by competitors.

Focusing on Inclusivity

Focusing on this category by providing diverse styles in plus-size shirts is a smart move toward inclusivity, customer satisfaction, and brand loyalty.