Wholesale Women's T-shirts

Around two billion t-shirts are sold every year, making it one of the most popular clothing items in the world.

As of 2023, the t-shirt industry's revenue amounts to US $44.56 billion and is expected to grow annually at a CAGR of 3.22% from 2023 to 2027.

Half of this growth is likely due to the purchasing power of women because American women spend about $2,000 per year on clothing.

In fact, the market for women’s t-shirts is estimated to experience a growth rate of 6% from 2022 to 2028.

As a retailer, you now have to source the latest trendy t-shirts from wholesalers or manufacturers to boost sales.

What’s Trending in The Women’s T-Shirt Industry?

As a retailer, you should keep an eye out for current market trends like:

Sustainability

With the rise in environmental concerns, sustainability in the clothing industry has started to increase more and more.

Customers demand t-shirts made from eco-friendly and recyclable materials like organic cotton or recyclable polyester.

According to a survey, Gen-Z shoppers will pay 50% more for a sustainably made t-shirt.

Therefore, in 2023, the market share of sustainably made t-shirts is 6.7% and is estimated to grow by 1.8% in 2026.

Sounds like the perfect time to source organic t-shirts for your retail stores.

Customization

Custom t-shirt printing has become very popular as now customers and companies can easily order high-quality t-shirts with custom prints or branding through various vendors.

In fact, the global custom t-shirt printing market is expected to increase from $3.9M to $9.9M from 2023 to 2033.

The reason for this amazing growth could be the advancement of digital printing technologies or the desire among consumers for unique items.

Athleisure

Athleisure in the t-shirt industry is rising with the growing demand for t-shirts that can be worn both at the gym or as everyday casual wear.

In the US, Millennial and Gen Z females spend more on women’s athleisure than men or children combined.

In fact, Americans accounted for roughly 28% of global athleisure sales in 2021.

So, why not stock your retail shelves with these casual t-shirts for more profit?

Good Quality and Range: Things You Need to Look For

The quality of a t-shirt is the most important thing when it comes to building trust with your customers.

In order to ensure the quality of a t-shirt, make sure to order samples beforehand so you can inspect the fabric for any defects in stitching, seams, buttons, zippers, texture, etc.

Offer a wide range of t-shirts with different sizes, styles, materials, colors, etc. in your inventory according to your customers' preferences as each customer is different.

Pro-tip: You can even market your business online on social media channels or marketplaces as online purchasing of t-shirts in the US is expected to overtake offline purchases for the first time in 2024, accounting for 50.7% of the market revenue.