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Wholesale Women's Fanny Pack

Fanny packs were a huge fashion hit in the 1950s and 1990s; however, they have returned in the 21st century.

This comeback is not just about nostalgia; it's a response to the modern woman's need for convenience and fashion in one package.

Especially with the hashtag #fannypack having over 930,000+ posts on Instagram, and famous celebrities like Kendall Jenner, Bella Hadid, Sarah Jessica Parker, etc., often being spotted with a fanny pack—the trend is here to stay.

According to Circana, Gen Z and millennial shoppers are now choosing fanny packs and tote bags over handbags, indicating a sustained interest in this product category.

This consumption pattern is driven by the evolving consumer preference for practical yet fashionable accessories.

Women's fanny packs, once seen as a utility item, are now a fashion statement, offering retailers a lucrative opportunity to buy them in bulk for their stores.

Women’s Fanny Packs: Which Products To Stock?

It should be noted that today's fanny packs are very different from their earlier versions and have more variety.

So, to capture a larger market share, retailers should consider offering a diverse range of their fanny packs to cater to different customer preferences.

So, stock up on fanny packs with different:

  • Colors
  • Patterns
  • Materials (Polyester, Genuine leather, Canvas, Nylon)
  • Designs and Styles (Crossbody, Waist packs, shoulder packs)

Moreover, retailers can also offer fanny packs based on the purpose they are used for, i.e., sturdy and functional fanny packs for use in travel, exercise, and outdoor activities, while minimalist and fancy fanny packs for dressing up and formal events.

Plus Point: Stock Sustainable Fanny Packs

Keeping in mind the trend around sustainability, there's a growing demand for sustainable and eco-friendly fashion products. Retailers should stock fanny packs made from recycled materials or vegan leather and attract environmentally conscious buyers.

Pro Tips: Insights for Retail Success in this Category

When it comes to retail success, it's not just dependent on the product range.

So, here are some ways that can help you perform better when it comes to selling fanny packs:

Pair Fashion With Functionality

Regarding fashion accessories like fanny packs that are picked for their minimalism and hands-free convenience.

Retailers should stock in fanny packs that are functional and fashionable.

This means they should have enough space for daily items like cell phones, hand sanitizer, and makeup without compromising on looks and complementing an outfit.

Additionally, staying up-to-date with fashion trends and incorporating consumer feedback can help select the right products to stock.

Target the Right Audience

As fanny packs are a top pick among Millennials and Gen Z buyers, retailers should market them on online platforms and social media, where their target audience is more active.

By doing so, retailers can tap into a market that is both profitable and responsive to the dynamic nature of fashion trends.