Women are a key part of the US market, especially when it comes to shopping for clothes online. This opens up significant opportunities for businesses in the wholesale women's clothing niche.

The US is at the forefront of the women's clothing market, boasting a revenue of $187.4 billion. This market is also expected to grow at a 2.14% CAGR in the coming years.

Retailers looking to thrive should focus on offering unique value propositions (UVPs).

Meanwhile, wholesalers in the women's clothing sector should aim to be a one-stop shop for various retail businesses.

Success for both retail and wholesale businesses hinges on staying on top of trends, ensuring product quality, and maintaining a smooth supply chain.

If you're considering entering the wholesale women's clothing market, it's important to understand the different market segments.

Market Segments in Women's Clothing

Women's clothing is a diverse industry with various segments, including:

Formal wear – includes suits, dresses, skirts, blouses, jackets, etc.
Casual wear – includes jeans, shorts, trousers, t-shirts, hoodies, etc.
Sportswear – includes tracksuits, shorts, polo shirts, wet suits, ski suits, leotards, etc.
Lingerie – includes panties, thongs, bras, garters, bodysuits, slips, camisoles, sheer stockings, etc.

Market segmentation helps retail and wholesale businesses tailor their efforts to choose and procure niche-specific products.

Make an Informed Decision: Factors to Identify the Best Products

Quality Matters

Quality is key in clothing as it builds a brand's trust and broadens its customer base, leading to increased sales volume.

A study also confirmed that 64% of customers prefer quality over fashion in clothing. Usually, the best way to assess the garment's quality is by checking its:

Fabric and its weave
Seams
Stitching
Buttons, zippers, and embellishments

Regulatory Compliance is a Must

Clothing that complies with state regulations helps to protect and increase your revenue.

Thus, as a retail or wholesale business, you must verify whether the products comply with the following regulations:

California Proposition 65 – Products containing hazardous chemicals, such as lead acetate, chromium, cadmium, etc., may cause cancer. So, under California Proposition 65, clothing and textiles with these chemicals are restricted in the United States.
Federal Trade Commission (FTC) – As per FTC regulations, clothing labels must contain information specifying the country of origin, manufacturer's identity, fabric details, and care instructions.

Make the Most of Trends

Staying current with the latest clothing trends has multiple advantages.

For instance, it increases sales, enhances social media engagement, and offers a competitive edge. So, let's explore the hottest women's clothing trends!

Hot Colors

From soft pastels to bold hues, designers are color-clashing with shades on the opposite side of the color wheel.

So, what colors should you focus on while sourcing? Designers and brands are pushing red, viva magenta, olive green, lava smoke, icy blue, lavender, and pastel brown.

Blank and Unisex Clothing

Blanks and unisex clothing aim to provide something everyone can enjoy. Thus, women are increasingly emphasizing blanks and unisex clothing.

So, retailers and wholesalers are stocking their shelves with jeans, hoodies, wide-leg pants, and t-shirts that are good for both men and women.

Why? Gender-neutral clothing promotes inclusivity for all genders, increasing the customer base and sales volume.

Other Hot Trends

In the United States, clothing that includes crochet, knitwear, wide-leg trousers, quilted coats, denim, boiler suits, and puff sleeves are gaining popularity.

These styles are all about comfort and ease!

Building relationships with manufacturers can help you source diverse products in these styles.

This way, you can leverage the growing demand for these trends in the market and increase your sales.

Consider the Seasons

Women prefer buying all-season clothing that caters to various weather conditions. So, the demand for all-season clothing remains high throughout the year.

With all-season women's clothing, retail and wholesale businesses can always stay relevant during seasonal transitions.

However, some businesses are following a 52 micro-seasons strategy, like many other popular brands, including Zara.

With a fast fashion strategy, weekly updated fresh stock can drive footfall back to retail stores with elevated margins.

Wondering how to manage dead stocks, then? You can sell dead stock in "bundle offers" and "clearance sales." Or you can target those regions where demand may be higher for these products.

Capitalize on the Best Sellers

Never ignore seasonal hot sellers and occasional wear. For instance, people buy Halloween costumes as early as the first week of September.

That means you should be equipped with a wide range of women's Halloween clothing 2 or 3 months before.

Consider checking tools like Google Trends to explore the latest shopping trends in the women's clothing niche.

Embrace Sustainability

Lastly, we see the increased demand for organic cotton, jute, bamboo, hemp, pineapple leather, etc., in 2023 clothing trends.

Also, research shows that 88% of millennials and Gen Z would buy clothing from a brand committed to sustainability.

That means, by sourcing eco-friendly clothing, targeting eco-conscious customers becomes easier.

Pro Tip: As a retailer or wholesaler, you can run successful marketing campaigns by procuring sustainable women's clothing.

For instance, Levi's "Buy Better, Wear Longer" campaign was a marketing initiative toward sustainability that skyrocketed its gross profit margins.