Wholesale Girls Swimwear

Swimming ranks as the fourth most popular recreational activity for children and teens.

This popularity is especially notable among girls who are into high school swimming and other water sports.

Due to this, the need for appropriate swimwear is naturally increasing.

Manufacturers are responding to this trend and are planning to increase their production by 3.8% in 2025, particularly for the summer season.

And that’s where it gets interesting for those in retail and wholesale.

The demand is there and the market is growing. It is projected to go from $21.43 billion in 2021 to $30.5 billion by 2028.

This growth is happening worldwide but North America, particularly the U.S., is leading this growth and is expected to hold the largest market share (32.5%) in the coming years.

All these stats tell it’s a big chance for sellers to cash in.

The profit could be about 40%. But this can change depending on how big the business is, who else is selling similar stuff nearby, and how good the swimwear is.

So, when buying swimwear in bulk, make sure you know what materials and styles your customers prefer. This way you’d avoid stocking items they won't buy.

Wholesale Girls’ Swimwear: What Customers Are Looking For

Here’s what’s popular right now:

Chlorine-Resistant Swimwear

People want swimsuits that protect against skin itchiness from chlorine after long swimming sessions.

In terms of material, polyester is a top choice among tween and teen girls because it lasts longer than other fabrics like silk, rayon, latex, nylon blend, etc.

Also, you can get swimwear in different styles like:

Separate swim tops and bottoms
Bikinis
One or two-piece swimsuits
Sarongs
Beach cover-ups

What’s the Role of Sustainability?

Many buyers, about 67% are now considering sustainable options when shopping. They want products that are eco-friendly and reduce waste.

This holds true for the swimwear category too.

So, bonus points if you stock swimwear made up of organic and natural fibers like:

Hemp
Organic Cotton
Bamboo

This way, you can attract more customers and bring in more sales.

Buyers’ Preference: Online or Offline?

Swimwear products are sold both online and offline.

However, research shows that offline sales are expected to hold the largest share of the market because:

Buyers like to check the quality firsthand before purchasing.
Availability of try rooms in physical stores to ensure the perfect fit

But this doesn’t mean that online swimwear retailers can’t do well. It’s true that people worry about getting the right fit.

To help with this, you can offer a “Try-at-Home” option.

Why it’s great? Customers can try different sizes and styles and then buy what fits best.

This approach has worked well for online-only swimwear brands like Kortnie Jeane Swimmers. They increased their net sales by 16% with this option.

So, implementing something like this could benefit your retail business too.

May-June: Best Time To Sell Swimwear

The swimwear category is highly seasonal, with demand peaking during the summer season.

If we look at the past 5 years' data for search interest in girls' swimwear products, the peak time is May and June every year!

So, for wholesalers and retailers, know that timing is key.

Wholesalers should prepare their inventory by March or April, two months before the busy season.

And retailers should have their stores stocked with swimwear by the mid of April to make the most of the summer rush.

Legal and Regulatory Guidelines

As a swimwear business in the US, all you need to do on your end is to check if your supplier complies with these guidelines before purchasing goods from them:

Care Labeling Rule

According to the Federal Trade Commission (FTC), this rule mandates that manufacturers and importers attach clear care instructions to garments.

This includes information on washing, drying, ironing, and other details like fiber content, country of origin, and manufacturer’s identity.

FINA Requirements for Swimwear Approval (FRSA)

If you plan to stock and sell sports swimwear, make sure it has the FINA logo on it.

The logo shows that the swimwear meets the standards set by the international governing body. This means the products are approved for swimming competitions.

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