in apparel
Tote bags have been popular among women of all ages. This is because they’re a:
Due to these characteristics, tote bags had a market value of $713.6 million in 2022. It is projected to rise to $1097.7 million by 2032.
That's a big increase, showing a strong market with growing interest.
So, if you’re a retail or wholesale business owner thinking about how profitable these tote bags can be, consider this: They dominated the handbag market in 2022 with the largest share of 41.13% .
This means stocking them is a great money-making opportunity!
But know that today totes are not just for carrying groceries; now they come in different materials, sizes, prints, and styles.
So, when considering tote bags for your inventory, it’s important to understand different types to cater to diverse customer preferences.
However, considering the growing demand for sustainable products, there’s a shift towards vegan leather totes – the ones made from plant-based material or vinyl.
Now, let’s discuss some factors businesses should consider while buying tote bags of any style or material in bulk.
To make your bag business profitable and minimize potential returns, you should:
Quality matters because it reflects on your business. High-quality tote bags exude elegance and withstand heavy loads.
So, before you purchase large quantities from the supplier, request a sample to make sure the:
Tote bags come in various sizes – from mini-totes ideal for small items to small and medium-sized bags perfect for everyday use and large to oversized options great for shopping trips.
Whatever size you plan to have, always check the exact dimensions with your supplier.
Pictures can be misleading, and a bag might be smaller or bigger than it looks in a photo.
To be sure, confirm the size when you look at a sample. This way, you can make sure you're getting the right sizes for your customers' needs.
Now that you’re familiar with what makes a great tote bag, let's explore another area to grow your profits.
Tote bags aren’t just a great product for apparel and accessories retail stores. They are also in high demand among businesses that specialize in custom printing.
These businesses don’t require pre-printed totes; rather they need blank totes for printing their unique designs, logos, or texts.
So, if you’re a wholesaler, you can tap into this lucrative market by stocking blanks in a range of materials (cotton, canvas, etc.) and styles.
But don’t just stick to the usual white or off-white bags. Add black and other colors to your collection too. Why?
These colors can help make the custom designs really pop, which can attract more customers for both the printing businesses and you.