The candle business requires little technical knowledge, equipment, and startup costs, yet it is highly rewarding. The average profit margin on candles is around 25% to 50% depending on the aromas, colors, shapes, and sizes of candles.

Moreover, the global revenue in the candle business will be $10.60 billion in 2023, and the market is expected to grow at a CAGR of 3.15% by 2027. In global comparison, the U.S. will generate the most revenue ($199 million).

Want to stock up on candles for your wholesale business?

If so, a B2B digital platform can be an excellent option to find a vendor and purchase candles in bulk.

Considering the following factors will help you select a vendor:

1. Product quality: Quality candles have smooth surfaces with no bubbles or discoloration. They have a consistent density and well-trimmed centered wick for a balanced flame throughout. You can get samples from your vendor to perform burn tests to ensure quality.
2. Candle Ingredients: Paraffin is more affordable than natural waxes like coconut, bee, palm, and soy. However, the demand for natural wax candles is rising, but you should choose ingredients that are popular among your audience.
3. Packaging and shipping: Lastly, candles are delicate, which makes them prone to scratches and breakage. Your vendor should have expertise in packing and shipping candles, especially in summer. So that you can receive candles as beautiful as they were when shipped.

You can find suppliers, wholesalers, and manufacturers in this directory who offer trending candles in all colors, sizes, and shapes.

Candles Trends You Should Not Ignore

• Aroma: Consumers are becoming interested in buying scented candles. The market value of aromatic candles is expected to reach $5.4 billion by the end of 2032. Some of the most popular aroma candles include:
  
  
• • Lavender
  • Rose
  • Lemon
  • Jasmine
  • Vanilla

• Jars and containers: Candles in jars and containers have the highest market demand, while taper and pillar rank second and third in popularity.
• Toxins-free: People are more inclined to buy natural and toxins-free waxes that are burnt clean. The following non-toxic candles are in demand these days:
  
  
• • Soy wax
  • Beeswax
  • Coconut wax
  • Apricot wax

Let’s see answers to some important questions regarding the candle business below: 

Why should you use custom candle boxes to ship?

Custom candle boxes are mainly designed for protection purposes. By using these boxes, candles do not bump into each other while shipping. Businesses also use customized candle boxes for branding.

What size candle sells the most?

Candle sizes ranging from 8 oz. to 10 oz. are in demand. These sizes are large enough to last long, which makes them popular among people.