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Hoodies are more than just cozy garments to keep you warm. They are also symbols of culture, identity, and fashion that have evolved over the decades.
From their humble beginnings as workwear in chilly New York factories in the 1930s, hoodies became popularized by the hip-hop movement in the 1970s and embraced by various subcultures ever since.
Now, hoodies are a must-have item in many closets, valued for their versatility and appeal, which drive significant consumer demand.
In 2023, the global market for hoodies and sweatshirts is approaching $200 billion, with North America dominating the scene. The U.S., as the birthplace of the hoodie, has a market size of $13.30 billion and a projected CAGR of 1.38% from 2023 to 2027.
If you want to tap into this lucrative market, you need to source high-quality hoodies from reliable wholesale suppliers.
This approach allows for substantial discounts, leading to higher profit margins. These vendors offer various hoodie types, including pullovers, zip-ups, oversized, and surf hoodies.
However, several factors and industry trends should be considered before investing in wholesale hoodies. Let’s delve into these aspects.
Consider the following critical factors when sourcing hoodies from wholesalers:
It's essential to procure high-quality hoodies to ensure customer satisfaction. Make sure your vendor supplies hoodies made from quality materials such as organic cotton, denim, and polyester. The fabric should also be warm, providing protection during harsh weather conditions.
You can evaluate this by ordering hoodie samples and examining them. Also, make sure to verify if the hoodies comply with the U.S. Consumer Product Safety Commission's guidelines. If the quality meets your standards, consider placing a bulk order.
To cater to a wide range of hoodie buyers, stock a variety of wholesale hoodies in your inventory. Opt for a vendor who offers hoodies in different sizes, styles, colors, designs, and materials to meet the prevailing customer demands.
Buying hoodies from renowned brands can benefit your business. This is because consumers often prefer hoodies that bear the logos of their favorite brands. Selling these sweatshirts may require fewer marketing efforts on your part.
Let’s study the latest trends in the industry to better meet consumer demands:
Vintage fashion is making a comeback. Consumers are increasingly seeking hoodies with bold colors, geometric patterns, and retro logos reminiscent of past decades.
Consequently, zip-up hoodies are regaining traction. Popular at the turn of the millennium, zip-ups have become a staple for American youth in 2023.
Their multiple functionality is a major factor in driving their popularity. Buyers can use them as jackets by zipping them up, keeping valuables in pockets, and covering their heads with hoods.
Noteworthy trends include sustainable materials, UV protection, handmade designs, and gender fluidity. By stocking such trendy hoodies, you can source the best from hoodie wholesalers and potentially elevate your business.