Press-on nails are gaining popularity in beauty and fashion, as they offer a convenient, stylish, and quick solution for anyone seeking an instant nail makeover.

As this trend continues to grow, the wholesale market for press-on nails presents a lucrative opportunity for businesses to invest in.

The market size for wholesale press-on nails is impressive, with a projected annual growth rate of 5.7%. This trajectory indicates the increasing demand for this accessible beauty solution.

Need proof? Looking up "press-ons" on Google Trends shows that their popularity has increased over the past five years as more people search for them.

This high demand and growing consumer interest make for favorable profit margins.

Wholesale Press-On Nails: The Trends in the Industry

With hundreds of different nail designs and options available in the market, you should stock a wide variety of press-on nails with different:

Sizes (small, medium, long)
Colors (nudes, reds, pinks, etc.)
Shapes (square, almond, coffin, round, oval, squoval, stiletto)
Designs (French tips, ombre, etc.)

To cater to the preferences of a broader customer base.

This is a set thing, but what will increase revenue?

The press-on nails industry is responding to current demands, and staying up-to-date is the way to go.

Here are the current trends shaping the press-on nail industry that you must be aware of:

Customized Press-On Nails

Every individual is unique and has different likes and preferences. And something like nails is very subjective to one’s personal choices. Therefore, to perform well in the market, you should offer customization options that are unique to one's individuality. For example, you can stock up on nails with initial letters like A, B, C, etc., or even zodiac sign symbols to give the press-on nails a personal touch. You can go beyond and offer press-on nails with:

Nail jewelry and metallics
Nail accents

To add even more diversity and personality to your offerings.

Clean Girl Aesthetic Nails

The clean girl aesthetic is one of the most popular social media trends, with over 1 billion views on TikTok alone!

So, with more and more women looking forward to achieving a clean look with their makeup and nails, you should offer minimalist and nude-colored nails to cater to this huge chunk of the audience.

Collaborations with Designers, Celebrities, and Influencers

Additionally, collaborating with influencers and designers brings an element of exclusivity, creating a buzz around limited edition collections.

You can create a separate section for these types of press-on nails with the title "Exclusive Collection/Limited Edition."

This creates a sense of exclusivity and often urges consumers to invest in the product.

Sustainable and Eco-Friendly Nails

Integrating sustainable and eco-friendly materials aligns with the growing consciousness of consumers towards environmental impact. You should offer press-on nails made of recycled plastic and other eco-friendly materials.

Pro-Tip: Make Press-on Nail Kits

A great way to maximize your sales and overall transaction value is by offering press-on nail kits. These kits may include:

Nail glue
Nail glue stickers
Cuticle-pusher stick
Nail filer
Press-on nail set

This way, buyers are attracted to finding all their press-on nail essentials in one place, and you can benefit from this.

Marketing Press-On Nails: What Comes in Handy?

To maximize the potential of press-on nails, businesses must employ robust marketing strategies to enhance their brand visibility and recognition. Here are the top three ways that you can use to market your press-on nails business:

Create an online presence on e-commerce platforms
Run social media campaigns
Collaborate with beauty influencers and nail salons