in health & beauty
When it comes to personal hygiene, there are numerous hand and body wash options such as shower gels, scrubs, bar soaps, liquid washes, and more.
But what is it that customers are genuinely seeking?
In a 2022 poll by Consumer Reports, over half (55%) chose bar soap for their showers.
Bar soap isn’t a newcomer. For decades, it’s been in consistent demand and it is only growing.
Not convinced? Have a look at the Google Trends data that confirms its popularity.
In 2020, 276.2 million Americans opted for bar soap. Experts believe that by 2024 there would be 282.58 million users.
Besides users, its global market is projected to go from $29.16 billion in 2022 to $38.42 billion by 2029.
This means retailers can expect more customers and decent profit margins.
Beyond personal preference, bar soap is kind to the planet.
Packaged mostly in paper or cardboard, it significantly cuts down on plastic waste. It’s a greener alternative to those hard-to-recycle bottles of liquid wash.
So, if you’re someone who:
For retailers, knowing the details of what you plan to sell in the store is important. Based on the specific formulation and intended use, there are several types:
Made with natural ingredients like natural oils, herbs, and botanicals, it’s a top pick for those who prioritize skin care and sustainability.
Renowned for its hydration properties, glycerin bar makes a good option for those with dry or sensitive skin.
Infused with the creamy goodness of goat milk, this gentle cleanser can help the user with moisturized and nourished skin.
Tailored for those with sensitive skin or a preference for fragrance-free products, unscented bar soap offers a pure cleansing experience.
Made with ingredients that fight off odor-causing bacteria, this soap ensures the user smells nice throughout the day.
So, by stocking various bar soaps, you can cater to diverse customer needs and preferences.
Also, you can consider expanding your offerings to kitchen bars and laundry variants to broaden your business’s appeal.
As a retailer or wholesaler, you should be clear about the following regulatory guidelines :
It mandates the below information to be mentioned on the product label: