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Products in party supplies

With Americans spending big on parties, the demand for party supplies is booming.

Take Halloween for instance: It’s not just a night of scares, it represents a significant uptick in retail sales.

In the last year alone, Americans spent $10.6 billion on everything, from costumes and candies to decorations and greeting cards.

But there’s more to it than just Halloween.

When it comes to birthdays, parents aren’t holding back. On average, parents happily drop out $400 for a single kid’s birthday celebration.

So, you see some serious cash flowing right into the party supply market and projections indicate the same — from $12.3 billion in 2021 to $28.8 billion by 2031. That's more than doubled in just a decade!

For retailers, this isn't just data—it's a call to action, highlighting the need to understand consumer desires and predict trends.

And wholesalers, you're the ones making it all possible. Providing retailers with quality partly supplies means you're at the heart of every celebration.

Wholesale Party Supplies: Market Breakdown

The party supplies market can be segmented by:

1. Product Type

Balloons, banners, Piñatas, games, home décor items — there are numerous basic supplies out there but, like in any industry, there’s a standout.

And here it’s tableware/disposables.

They’re set to dominate the market with a projected value of $81.1 billion by the end of 2033.

This sub-category includes products like glassware, cutlery, serveware, tablecloths, napkins, and disposables.

Pro-Tip: As a retailer, you should always prioritize high-demand products. It's where the real money is.

2. Application

On the basis of application, the market is broadly categorized into:

  • Domestic use
  • Commercial use

However, the domestic use segment accounted for the highest market share globally in 2021.

This is because people have started turning their living spaces into party places such as for pre-wedding celebrations, baby showers, bridal showers, dance parties, divorce parties, and birthday celebrations.

Moreover, COVID-19 has promoted this home party trend as people prefer to celebrate birthdays or personal events at home, decorating their living spaces with balloons, banners, or fairy lights.

Key Insight: As a retailer, if you’re not focusing on these home party trends, you’re missing out. Tailor your offerings to this trend for quick traction.

3. Region

North America is your hotspot. Forecasts show an impressive CAGR of 8.50% from 2023 to 2031.

That’s because Americans aren’t just partying, they’re broadcasting it. Those party pics flooding Facebook and Instagram, they're more than just memories; they're driving demand.

Strategy Tip: For those looking to cash in or scale up, the US market is ripe for the picking.

Also, if you’re wondering where to put your advertising dollars to get customers, the US is where you’re likely to see better results for your business.

Growth Opportunities in the Party Supply Market

Whether you’re selling to consumers or supplying in bulk, understanding where the market is headed can set your business up for success.

Here are some areas for growth:

1. Growing Influence of Event Planning & Management Companies

More and more people are turning to professionals to ensure their events are memorable.

This is making event management companies a crucial player in the party industry. And their need? Lots of party supplies.

Key Insight: Building relationships with these event management companies could be a valuable avenue for consistent, bulk orders.

By aligning your business with their needs, you position yourself for sustained growth in a changing market landscape.

2. E-commerce Surge

Post-COVID online isn’t an option; it’s a norm. Consumers and event planners are browsing, clicking, and buying party goods from the comfort of their homes.

Key Insight: Not on digital platforms yet? Now’s the time. Dive into online marketplaces and get your products listed to make sure customers find you when they search.

That’s how you’ll be able to capture a larger share of the market and cater to the evolving needs of consumers and professionals alike.

The Sustainable Shift: Addressing the Restraint in the Party Supply Market

Many traditional party supplies are non-biodegradable such as plastic cups, plates, balloons, etc. They’re harmful to the planet as they contribute to water or soil pollution.

Today’s consumers are more informed and eco-conscious than ever. They're not just looking for any party supplies; they're looking for sustainable party supplies.

So, if you're still buying and selling the old non-biodegradable stuff, you're not just hurting the environment, you're likely missing out on a growing market segment.

As a retailer, consider stocking the following to stay competitive and resonate with consumer demands:

  • Disposable plates and cups
  • Latex balloons
  • Reusable foil balloons


Takeaway: Embrace this eco shift, and you'll not only see a potential rise in sales but also set yourself apart in a crowded market.