in home & garden
Historically, candles were only used as a primary source of light.
However, they have evolved to become symbols of ambiance and relaxation—integral to various cultures, lifestyles, and celebrations worldwide.
Now, the $12.88 billion candle industry provides homes, spas, and workplaces with candles that have delightful fragrances and help create a serene atmosphere.
This flourishing sector allows retail businesses to tap into the luminous potential of the candle market by catering to consumer demand.
The candle market is vast.
Therefore, understanding its different segments is pivotal to maximizing returns from this category.
Here are the popular products across different segments from this category that you should have in stock to cater to a wide range of customers and increase your sales:
Offering candles with varied melting points based on the wax type enhances the product variety.
Furthermore, as more consumers are attracted towards sustainability, retailers can appeal to eco-conscious consumers by stocking candles made of beeswax, soy, or other organic materials.
Predominantly, candles find their way to consumers through:
However, after COVID-19, a surge in online orders and increased homestays were observed. Thus, for retailers, strengthening their online presence is the key.
Other types of candles that customers may be interested in buying and that you can consider including in your offerings are:
Stocking up on a wide range of products is a good way to diversify your offerings in this category to cater to different preferences of buyers.
Depending on their type and quality, candles can range from $1.99 for votives to $200 for artisanal designs, allowing significant markups.
However, these profits can be increased by tapping into the:
Candles are universally cherished gifts for numerous occasions.
According to the National Candle Association:
That's a fair share of percentages, right?
Therefore, you should have candles for different occasions like:
80% of Americans use candles as home decor items and frequently burn candles in their living room, kitchen, and bedrooms.
The reason behind this is the multifaceted allure of candles, both visual and olfactory, is being used to transform spaces as it offers stress-relieving therapeutic benefits and elevates home decor.
Introduce home decor candles in your offerings to attract more sales!
With candles enjoying unwavering popularity year-round and experiencing spikes during October-January.
There are multiple reasons behind this surge, i.e.,
So, stocking up and running seasonal promotions during this time can be lucrative.
Although having an inventory ready is the most important thing, running a successful business is more than just about short-term goals like selling products.
Engaging your customers and providing them with a good customer experience is a long-term goal that should not be overlooked as they help you get:
So, here are a few ways you can provide a better customer experience:
Offer bespoke candles via custom fragrances, shades, or packaging, appealing to consumers seeking items or gifts with a touch of their personality.
Periodic candle subscription boxes, like monthly boxes, can ensure sustained business and maintain customer interest.
Capitalize on the burgeoning DIY trend by introducing candle-making kits or organizing
fun-filled workshops, fostering brand loyalty.
This can also be a great marketing opportunity to advertise your business.
You need to abide by some rules and regulations to run a hassle-free candle business.
These regulations include:
Providing legally certified candle products frees you from penalization and helps you win over your customer’s trust.