in home & garden
Did you know? 70% of Americans planned to redecorate their homes in 2021, which shows their passion for an aesthetic ambiance.
This fondness is not limited to a short time period. In fact, the US generated the highest revenue ($33.39 billion) in 2024, which indicates that the home decor market is thriving.
And when it comes to flower decoration or displaying decorative objects, vases are the preferable choice for most consumers.
This consumer appeal of vases makes them not only popular but also a profitable decorative accessory for a retailer to capitalize on, as they are likely to sell quickly.
But, you must look for some key factors to ensure good quality and high sales revenue from your vase business.
Generally, vases are made of various types of materials, including:
Among these, ceramic and glass materials dominate the vase industry for being stylish, affordable, and easy to clean.
The global ceramic vase market is projected to grow at a CAGR of 6.5%, whereas the global glass vase market has an annual growth rate of 4% during the time period of 2012-2028.
Also, in today's environmentally conscious world, people are inclined toward options made from recycled material and post-consumer waste.
For example, some factories are re-using their glass rejects for making vases, and non-biodegradable plastic vases are being replaced by new eco-friendly plastic vases (that are biodegradable).
Customers prefer unique vases exhibiting thematic designs.
However, a single unique piece of art does not fit the interior theme of all homes, offices, or hotels.
So, while buying in bulk, a retailer or wholesaler should consider vases with a variety of unique architectures to cater to the needs and preferences of all customers.
When buying in bulk, you should stock various sizes suitable to the interior theme and stem length of flowers that customers want to insert in vases.
When it comes to shape, cylindrical vases are used by the majority as they are most convenient for holding flowers.
However, retailers or wholesalers should include a variety of shapes including bowl vases, bubble vases, conical vases, etc., to meet the preferences of all customers and generate high sales revenue.
Now, look at some trendy vase types that may result in quick inventory turnover and a decent profit margin.
Vintage vases are very popular among customers for unique vase displays or Victorian-style house designs. Also, some people buy them for nostalgia as they are designed to recall memories of past events, people, or objects.
For example, the David vase is the world's most famous ceramic vase collection that represents a fusion of Chinese and Iranian influences during the Mongol Empire.
This vase is the archetype of blue and white porcelain with bands of the traditional peony motif, and the central body is decorated with dragons, phoenixes, and clouds.
Adding antique vases to the inventory can help cater to antiquarians and generate more sales for your retail business.
The popularity of smart vases is increasing as house systems are becoming advanced with automated technology.
Their demand is highest among the young generation as they are considered to be the most technically sophisticated.
These smart vases have features that can alert the customers whenever plants need sunlight, water, or minerals. They are connected to cellphones or tablets and give an alert according to the requirements of the plant.
Some smart vases are Bluetooth-connected. You can plant vegetables or real plants in them, and touching their leaves gives a piano-playing effect. This feature attracts customers to purchase this smart vase.
A report shows that the smart vase market is projected to rise from $1,109.45 million in 2023 to $1,706.52 in 2033.
For a retailer or wholesaler, adding these smart vases to inventory can expand their brand portfolio with automated technological products, leading to high sales revenue from the vase business.
These vases are not only used for decorative purposes but also exhibit metaphysical properties.
For example, some vases are made of crystal stones that are placed in homes for various purposes such as:
Also, some vases have distinctive symbols such as Chakra or Christian art that are used for distinctive spiritual purposes.
As a retailer, you should stock these vases to make your outlet unique and attractive to customers and generate more sales.
As the world is becoming digital, most businesses are coming online. This e-commerce business provides an alternative and more convenient shopping experience, which will ultimately drive more sales.
For coming online: