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Products in decorative plates and bowls

Wholesale Decorative Plates and Bowls

Americans stand out globally for their love of decorating homes.

With an average spending of $1,599 per year on home decor, it is clear that creating aesthetically pleasing living spaces is a top priority for many.

This passion is a major driver behind the substantial growth rate (6.19% CAGR ) of the United States home decor industry.

And among various decor items, decorative plates and bowls are becoming increasingly popular.

If you run a retail business in this industry, this sector offers great opportunities to make more money.

Because as consumers seek affordable and appealing options to refresh their spaces, you can offer a diverse array of decorative plates and bowls that cater to a wide range of tastes and style preferences.

To achieve this, consider diversifying your product range across various styles, materials, and shapes. For instance:

  • Materials – Ceramics, glass, wood, porcelain, metal, stone, and more.
  • Styles – Contemporary, bohemian, traditional, minimalist, and vintage.
  • Shapes – Round, square, rectangular, oval, and abstract.

These varied options showcase the diversity within the sector of decorative plates and bowls, allowing you to choose products that align with your audience's preferences.

Now, once you've decided on the types of products to offer, the next step is ensuring you source high-quality items.

Successful Sourcing: Attracting Customers with the Best Decor Bowls and Plates

Successful sourcing depends on finding the right supplier with quality products.

Home decor quality checking is necessary to ensure durability, aesthetics, and functionality. So, request for samples and assess products as follows:

  • Quality Materials – Check the bowls and plates for the quality of their materials. To do that, examine the surface texture and look for engravings indicating the materials used.
  • For instance, if you choose glass products, assess their quality by checking for clarity, color consistency, absence of scratches, and minimal bubbles, as these factors contribute to the overall aesthetic and quality.
  • Finish – Inspect the products for the perfect finish; there should be no irregularities, chip-offs, scratches, or damages. Bowls and plates should be shiny, smooth, and exhibit excellent glazing.
  • Weight & Dimensions – Assess products for even weight distribution and consistent dimensions.
    Note that weight can sometimes correlate with product quality; heavier plates and bowls tend to be sturdier and less prone to breakage.
  • Packaging – Evaluate the packaging as soon as you receive samples. Good packaging not only ensures safe transportation but also reflects the supplier's care in handling products and their commitment to quality, which is crucial in the home decor market.

Now that we’ve talked about choosing the right products, let’s look at how to sell them, especially considering seasonal trends and demographic insights.

Boosting sales: Navigating Christmas Season and Demographics in Decor Retail

While home decor is a year-round market, Americans particularly love purchasing decorative plates and bowls for gifting and decoration during the Christmas season.

Supporting this trend, a recent report revealed that Americans spend 65% of their Christmas shopping budget on buying gifts for their family, friends, and coworkers.

That means retailers dealing in home decor should stock up on an array of decorative bowls and plates to appeal to a broad customer base.

In addition to seasonal trends, demographics play a significant role in the home decor market.

Experts say gender is a more critical consideration than age in branding. According to a report, 94% of women make home decor decisions. Another report shows that millennials make up 37% of those buying home furnishings and decor.

These insights imply that millennials and women are the primary target audiences of retail businesses.

To effectively reach these groups, retailers should adopt targeted marketing strategies, particularly on social media platforms favored by these demographics.

By doing so, they can significantly enhance their chances of boosting sales, especially during high-demand periods like the Christmas season.

Strategic Sourcing: Current Trends in Decorative Bowls and Plates

Sustainability is the First Choice

In 2024, environmental consciousness is significantly influencing consumer choices, and decorative items are no exception.

There's a growing preference for eco-friendly materials, such as bamboo, eco-friendly ceramics, and recycled glass.

Reflecting this shift, Statista reports that the North American home decor market is increasingly favoring sustainable materials and designs.

Therefore, retailers who focus on sustainability are poised to meet this high market demand for eco-friendly products, potentially maximizing their profits.

Bold Colors and Patterns are in

The year 2024 marks a trend towards bright colors and bold patterns in home decor.

Currently, light pastel colors are popular, and brightly colored bowls and plates are the perfect complement to these interiors.

By offering decorative plates and bowls in vibrant colors and patterns, you can make the most of this trend and appeal to audiences seeking unique, personality-expressing pieces.

Minimalism is on the Rise

Simplicity is key in the rising trend of minimalism. Decorative plates and bowls with simple designs can effortlessly blend with any interior setting, reflecting the broad appeal of minimalistic design.

These minimalist styles create a calming ambiance, perfect for relaxation and reflection.

The growing popularity of minimalism worldwide suggests that stocking up on minimalist designs can be highly rewarding for retailers in the home decor section.