Due to fast-changing lifestyles and a rise in the number of house possessions, the home decor industry is at an all-time high with an expected market revenue of $202 billion in 2024.

In fact, the online home furnishing sales industry increased by 2.6% and was valued at $14.8 billion in 2022.

As a retailer and wholesaler, this is great news for you!

Why, you may ask? Well, stocking up on trending home decor items can reach the rising consumer demand and hence increase the sales potential for your business.

Categories in the Home Decor Niche

Here are a few indoor and outdoor home decor options that are popular in the market:

Furniture: Sofas, tables, chairs, beds, consoles, bookshelves, dining tables, etc.
Decoration: Decorative objects, mirrors, vases, wall decor, clocks, artwork, lamps, indoor plants, wall hangings, candles, etc.
Home Textile: Bed sets, carpets, curtains, blinds, rugs, doormats, etc.
Garden and Outdoors: Planters, pots, artificial grass and flowers, ornaments, statues, wall trellis, wind chimes, etc.
Seasonal Decor: Decorations used for seasonal holidays like Christmas, Thanksgiving, Easter, Halloween, etc.

Tips On Choosing the Best Home Decor for Your Retail Business

Prioritize Quality and Aesthetics

When choosing items, you should always prioritize the quality and aesthetics.

Focus on the neatness and detail of every individual product.

For example, if you are buying a leather chair, then make sure the leather isn’t torn or worn out and is free from any damage.

Prefer Sustainability

Sustainable interior design is on the rise as designers are focusing on creating products that are not only stylish but also better for the environment.

In fact, the global sustainable home decor market is expected to reach $415.7 billion by 2028.

So, by offering sustainable home decor products made from non-toxic, recyclable, and renewable materials, you can appeal to the environmentalist customer base and boost sales.

Follow the Latest Trends

Here are some current trends that you can leverage to perform better in the market:

House Plants

It is stated that 66% of American households own at least one houseplant, which means this product sells well in the market.

Due to climate change, people have started to connect more with nature and believe that houseplants bring an earthier vibe to their homes.

So, this growing demand just proves that you should stock up on different species of house plants in various sizes, so you can attract more customers and boost sales.

Marble Furniture and Decor

The marble industry is estimated at $19.89 billion in 2023 and is expected to reach USD $24.92 billion by 2028.

Since marble is applicable in buildings, decoration, statues, ornaments, and furniture, it can cater to a larger customer base.

Marble is not only aesthetically luxurious looking but the material is scratch-resistant, incredibly durable, versatile, and elegant.

So, you can earn a good profit by selling marble decor like vases, ornaments, etc., and furniture pieces like tables, vanities, etc., in your retail stores.

But that's not all!

It’s not just the material, but the stylish pattern of marbling is also what consumers really love.

So, having products like wall art, pillows, sheets, carpets, etc., in marble patterns in various colors can also attract more customers.

DIY Home Decor

Ever since social media creators started promoting DIY trends on platforms like YouTube and TikTok, making decor at home became popular amongst the masses.

As more people get inclined towards DIY projects, the demand for DIY tools and kits has increased.

Not only that but selling materials like ceramic, resin, crochet hooks, yarn, paper, acrylic glue, etc., are great for attracting artsy customers.

Plus, when it comes to DIY, you can also benefit from cross-selling; for example, someone making a crochet rug at home will not only require yarn but also some jute, a crochet hook, and some fabric glue as well.