It is a common statement that we all have heard from girls as they like to wear a variety of stylish dresses to enhance their personality. Another reason is that girls feel self-conscious about repeating clothes.

On average, an American woman spends about $2000 yearly on clothing. This indicates that women are the major spenders in the clothing market.

The global women's apparel market size amounted to $965.3 billion in 2022, which is expected to reach $1,207.4 billion by 2028 during the time period of 2023-2028.

These stats show a high probability of more sales and growth if a retailer starts or expands his business in this niche.

However, to ensure success, you should keep an eye on the latest trends emerging in the clothing industry.

Trends Shaping the Fashion Clothing Industry

Sustainability

The growing awareness of sustainable and healthy lifestyles among consumers, including girls, has led to increasing demand for ethically-made clothing items.

These types of clothes are made with biodegradable components or natural & recycled fibers to reduce the carbon footprint and support environmental wellness.

According to Statista, the share of sustainable apparel including clothing is 4.7%, projected to increase to 6.7% by 2026.

So, a retailer or wholesaler should capitalize on consumer preferences to boost sales and profitability of their girls' clothing business.

Inclusivity

The inclusive clothing trend is gaining traction, and the U.S. is the major player in this market. In 2023, plus-size clothing for women was worth around $12.7 billion.

This high revenue generation is attributed to the fact that inclusive clothing promotes body positivity and encourages social acceptance.

Also, the largest size offered by retailers is 12, as most of them do not cater to plus-size clothing.

So, capitalizing on plus-size girls' clothing will set you apart from competitors while increasing sales revenue.

Personalized Shopping Experience

With the rise of online shopping, customers are now seeking a tailored shopping experience that is unique to them.

So, girls' clothing brands should provide these features to increase customer engagement and loyalty.

Personalized product recommendations in which the site shows a selection of product recommendations that are unique to the individual visitor, based on their profile and searching behavior.

Custom-fit clothing in which clothes are tailored to the size of individual customers to fit perfectly.

Virtual try-on in which customers try clothes virtually to get a sense of how they'll look on their body within the convenience of their home. This helps them to make a quick and informed decision, ultimately increasing brand engagement and sales revenue.

Also, stocking trendy girls' clothing items helps you attract more customers. Some of these are:

Athleisure

Athleisure appeals to customers as it looks trendy while being comfortable. The athleisure market size amounts to $294.22 billion in 2023, which supports its high-demand trend.

Also, COVID-19 has resulted in increasing demand for athleisure as girls want to dress not too casual but comfortable.

Gender-Neutral Clothing

Genderless clothing is a growing trend that is taking fashion boutiques by storm. Girls seek to break traditional norms and express their individuality by wearing genderless clothing items.

The global unisex clothing market is expected to grow at an annual growth rate of 4.5% during 2022-2030.

Pink Clothing

Pink clothing is highly trending among girls due to the release of the blockbuster "Barbie Movie" in 2023.

Retailers can earn a large profit by showcasing outfits in a variety of pink hues, designs, and silhouettes.

K-Pop Fashion

K-pop artists have now become new trendsetters in the clothing market. Girls love to adopt the clothing style of their favorite K-pop stars.

This seems to be a growth opportunity for wholesalers or retailers by adding K-pop-style outfits to the inventory.

Also, a retailer should look for some factors while buying in bulk to make your girls' clothing business successful.

What to Look for When Buying Girls' Clothing in Bulk: Key Factors

Buy high-quality clothing items to maintain brand reputation and customer loyalty. To ensure good quality, you can ask for a sample and look for fabric quality, seams, stitching, zippers, buttons, etc.

Offer a wide range of girls' clothing items in various sizes, styles, fabrics, colors, etc., to cater to each customer’s preferences.

Pro-Tip: You can sell second-hand clothing items as they promote sustainable fashion. Also, these clothes cost less, making them affordable to low-wage customers.

Social Media is Key For Clothing Business Success

When it comes to buying girls' clothing, social media is a top influencer as 86% of women use it for making purchase decisions.

So, a boutique or girls' clothing shop owner should capitalize on social media marketing to make high sales revenue.

You can post compelling product images and discount offers on social media platforms like Facebook, Instagram, Pinterest, etc., to make them visible to a wider customer base.

Influencer marketing can also help in this regard as 49% of consumers depend on influencer recommendations.

You can collaborate with fashion influencers as customers trust them and buy their recommended products, ultimately increasing the chances of more sales.