This is because girls love to buy jewelry for occasions or everyday use. Nowadays, the demand for jewelry is also increasing among the male community as they like to wear chains and bracelets.

These stats also depict that the global costume jewelry market was valued at 30.8 billion U.S. dollars which is projected to reach 47 billion U.S. dollars during the time period of 2023-2027.

So, if you’re a wholesaler or retailer, buying fashion jewelry items in bulk at discounted prices and selling them at higher prices can boost sales and increase the profitability of your business.

Popular Products of Fashion Jewelry

Here are some noteworthy trends that will help to boost sales and give significant cash returns.

Hoop Earrings

Hoop earrings are in high demand due to their minimalistic design and timeless elegance. Customers frequently buy these earrings as they complement both formal and casual dresses.

Highly profitable hoops:

Huggie hoop earrings
Chunky hoop earrings
Large hoop earrings
Charm hoop earrings
Mini hoop earrings

Pendants

The women's urge to buy pendants is ever-lasting as they look delicate and timelessly elegant. This trend is also gaining popularity among teens and kids due to the high influence of social media platforms and fashion influencers.

Rising women's employment rate and changing purchasing patterns are the key factors driving the growth of the pendants market.

Highly profitable pendants:

Crystal pendants
Pearl pendants
Key pendants
Cross/crucifix pendants

Chunky Rings

Chunky rings have skyrocketed in popularity when celebrities have favored this trend.

Also, these rings can complement both style statements, whether it’s bold or traditional, depending on the design of the ring. This characteristic has further increased the demand for chunky rings.

Highly profitable chunky rings:

Cocktail rings
Colorful plastic rings
Enamel rings

Emerging Trends Of Fashion Jewelry Industry

Businesses must be aware of the latest fashion jewelry trends to stand out in the market. Some of these are:

Increase in Imitation Jewelry Sales

Due to the high cost of gold and silver jewelry, customers are more likely to purchase imitation jewelry. The major benefit of this jewelry is that it is made of cost-effective materials such as nickel, brass, or sterling silver while mimicking high-end jewelry.

Plus, digital media and celebrities have altered the jewelry industry by pushing fresh fashion trends which further leads to the expansion of the fake jewelry market.

The report shows that the imitation jewelry market will touch $22 billion by 2027. The stats show that the business can earn large cash returns if they invest in the imitation jewelry market.

Rise in Gen Z Shopping Population

Gen Z has become the dominant spending force as they accounted for 40% of global shoppers in 2020.

Also, Covid has a great impact on Gen Z buying behaviors. Now, they frequently use mobile phones to research products, compare prices, look for deals, and make more purchases.

Investing in a niche that targets Gen Z can get you more sales and a high ROI.

Surge in the Demand of Sustainable Jewelry Items

Today’s consumers are inclined towards sustainable products to reduce waste production and maintain eco-friendliness.

The sustainable jewelry trend has been increasing each year, with monthly searches rising from 166 in 2018 to 2,548 in 2022, a 1,434% rise.

This shows that choosing ethical items is crucial for making your brand stand out. For this purpose, you should source:

Ethically made jewelry
Recycled jewelry items
Products that are made by implementing carbon-neutral goals at every stage from manufacturing, packaging, or shipping.

Regulatory Compliance in the USA

Make sure that the supplier complies with regulatory guidelines while sourcing wholesale jewelry. Some of these are:

ASTM-F2999 establishes a test method to evaluate and restrict the specific element or chemical hazards associated with adult jewelry. These security standards are for consumers of 12 years or older.
ASTM- F2923 security standard is designed for children that are 12 years of age or younger. This standard restricts hazardous metals and ensures the safety of jewelry items.
Children's Product Certification (CPC) is essential for manufacturing and selling children’s jewelry items. It is a written document based on test results from a CPSC-accepted lab testing company that ensures the safety of specific children's accessories.
California Proposition 65 restricts more than 800 heavy metals including Nickel, Lead, Mercury, Cadmium, etc. into jewelry accessories. Items that contain excessive amounts (above the defined limit) of heavy metal are illegal to sell unless the warning label is mentioned on the packaging.