In 2022, the global false eyelashes market was worth $1.33 billion and is projected to reach $2.12 billion by 2030.
This growth is driven by increasing demand for beauty products, evolving makeup trends, and the rising popularity of eyelash extensions.
The growth trajectory in the U.S. is equally optimistic.
According to Mintel beauty analyst, the use of false eyelashes is far more prevalent among younger women, especially those between ages 18 to 24. Approximately 33% of American women in this age group wear fake eyelashes.
These numbers clearly indicate that for retail and wholesale businesses, the market is ripe with growth opportunities.
And success in this booming eyelash market depends largely on the distributor you choose for sourcing your products.
But how can you ensure you’re making the right choice?
That’s where a directory listing can be valuable. Having a list of reliable wholesale eyelash distributors in one place facilitates easy comparisons of products, prices, and reviews.
From natural-looking lashes to dramatic voluminous ones, you can source anything that meets your requirements.
Before you begin browsing through a directory, it’s beneficial to consider the following six factors that will guide you through the decision-making process.
The quality of the lashes should be your top priority as low-quality lashes can cause irritation and potentially lead to negative customer reviews.
It’s recommended to request samples to assess the quality firsthand and ensure that the lashes are made from premium material.
Note that different materials can vary in their texture, longevity, and aesthetic appeal.
For example, mink lashes are known for their luxurious feel whereas synthetic lashes are lightweight and more durable.
Also, to further verify the product quality of the distributor, consider checking their customer reviews or testimonials.
Look for an eyelash distributor that offers lashes of different styles, lengths, thicknesses, and curls. This ensures that you can cater to diverse customer preferences.
When purchasing lashes in bulk, make sure the distributor's pricing fits within your budget while also allowing for a reasonable profit margin.
Therefore, it’s wise to compare prices among different suppliers and inquire about any discounts for bulk purchases.
Although not essential, customization is a plus point. Some customers seek products that align more closely with their unique preferences such as lashes of specific length, volume, material, color, or curl.
So, by partnering with a distributor who provides custom lashes, you can attract more customers and increase sales.
If you plan to sell the lashes under your own business name, find out if the distributor offers private label options.
Selling under your own brand can be crucial for marketing and brand recognition.
With the increase in eco-conscious consumers, the demand for sustainable beauty products including eyelashes has surged. So, choose a supplier that prioritizes sustainable sourcing.
The beauty industry is currently seeing a rise in demand for magnetic lashes. That’s because they are easy to apply, require no glue, and are less likely to damage the natural lashes when removed.
Additionally, the growing interest in do-it-yourself (DIY) strip lashes is expected to drive product and market growth in the coming years.
Also, faux mink lashes, known for being light, soft, and realistic, are increasingly being preferred by customers. They offer a luxurious look without raising any ethical concerns associated with the use of real fur.
And as consumers are becoming more concerned about animal rights and sustainable products, vegan and cruelty-free lashes are gaining popularity.
So, by having these trending products in stock, you can broaden your customer base and boost your profit margins.