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Beauty Supply Wholesalers

Apollo and Artemis Beauty by Equality® is an award-winning skincare brand founded by Laura Lee in New York.

The lack of all-inclusive s...







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Beauty products hold significant importance for many American females, standing alongside essentials like apparel and fitness.

With an increasing number of males showing concern for their physical appearance and fitness, the population's expenditure on beauty products is sizable.

Consumers spend $3,756 annually, equivalent to $313 per month, on makeup and self-care products.

This spending behavior supports the growth of beauty supply businesses in the U.S. Currently, the U.S. beauty supply market is valued at an impressive $91.41 billion, leading the global beauty supply industry. Furthermore, it's projected to grow at a CAGR of 2.60%.

Given this data, it's evident that selling beauty products can generate good revenue for businesses. Your business, too, can prosper in this industry, provided you partner with the right wholesale vendors for beauty supplies.

You can find such vendors in our directory, offering a wide range of marketable beauty supply products like cleansers, foundations, gels, lipsticks, lotions, mascaras, moisturizers, serums, and many more.

What to look for when choosing beauty supply wholesalers

Consider the following factors when selecting a vendor for beauty supplies:

  • Product quality and performance: Ensure that the products you buy for your business are made from high-quality, skin-friendly ingredients that yield effective results upon application.

    To assess the quality, consider ordering a sample of the beauty products you plan to sell. You can proceed with a bulk order if these products meet your standards. 
  • Beauty supply certifications: Make sure the cosmetics are prepared under the Food, Drug, and Cosmetic Act and packaged following the Fair Packaging and Labeling Act.

    Particularly, FDA approval is mandatory for color additives before selling. Always verify these certifications before purchasing these products.

  • Resistance test: Check the beauty products in different environmental conditions for their color, odor, and physical aspects. This test is necessary to ensure the stability of products during their use.

  • Toxicology test: Check the products on the skin, the presence of toxins in the products causes skin irritation, itching, and sensitization.

If you don’t have a professional quality control team you can send samples to a lab for testing.

  • Spot Fake products: Sometimes it becomes difficult to differentiate between original and fake products. Check the following things to confirm that the products you are getting from a beauty supply wholesaler are original.

    • Consistency
    • Website information
    • Barcodes
    • Outer packaging

Hottest Trends in the Beauty Supply Industry

Keep up with the latest trends reshaping the beauty supply industry to cater to consumer preferences and sell high-demand products:

  • Sales of premium products increase: The use of premium or high-end beauty products is on the rise. U.S. households with an income of $100,000 or more have reportedly increased their spending on beauty products by 14%.

This is likely due to the attractive packaging, high-quality ingredients, and quick, desirable results of premium cosmetics.

  • Growing demand for organic makeup: Beauty products made from naturally sourced ingredients like cinnamon, castor oil, sunflower oil, sustainably-sourced wood, and coconut oil are currently trending.

Consumers also prefer eco-friendly packaging materials like cardboard, glass, and paper. This trend has boosted the sales of natural beauty products, reaching a market value of $1.75 billion this year. The market is expected to hit $2.29 billion by 2027, growing at a CAGR of 7.06%.

  • Personal care market expands: The personal care segment, involving products that enhance skin beauty, is the most profitable part of the beauty supply, with revenue of $42.18 billion.

  • Social media's influence on the beauty industry: Social media significantly impacts the beauty industry. Beauty brands use these platforms for product promotion, and customers often purchase products discovered on social media.

TikTok is the leading platform for beauty product purchases, with 89% of buyers using it. It's followed by Instagram at 66%, Facebook at 59%, and Twitter at 56%.

Your business can potentially enjoy substantial growth by harnessing these trends into actionable insights and choosing beauty supply vendors based on these guidelines.